As cannabis legalization sweeps the nation, an increasing number of people are looking to enjoy the plant in various ways. While smoking is still the most popular way to consume cannabis, there are now a wide range of devices available that allow you to do so in different ways. Bongs, for example, have come a long way since they first appeared, and today, head shops like DankStop offer consumers a great selection of exceptional bongs.
But other products have advanced as well, and it’s no surprise because businesses in the industry are trying to be unique and provide the best service possible. As the cannabis industry continues to grow, it’s important for businesses within the industry to focus on their marketing strategies. In this blog post, we will discuss some of the reasons why marketing is so important for cannabis businesses and outline some tips for how businesses can improve their marketing techniques.
Marketing within the cannabis industry isn’t easy, especially since it is still considered to be a controlled substance under federal law. By understanding the importance of marketing and implementing effective marketing techniques, cannabis businesses can set themselves up for success.
Participate On Social Media
The very first thing that you should do if you are a cannabis business, is to consider participating on social media platforms. As mentioned above, marijuana is still considered to be a controlled substance under federal law, which means that it is illegal. This makes using traditional marketing means almost impossible.
The good news is that you can kind of market on social media. You can post about your business as much as you want, as long as you don’t advertise your products or mention that they are for sale. With around 4.55 billion people using social media, you can still reach your audience, and then some.
Define Your Brand
Having spoken about participating on social media, another thing that you should focus on is defining your brand, which is easier said than done. It’s important to keep in mind that not so long ago, marijuana was considered to be completely illegal. This means that in addition to gaining the attention of customers, you have a public pre-conception to deal with.
You should not only define your brand to differentiate yourself from your competitors and attract the customers your product will be used by, you should also focus on defining your brand in a way that comes across as professional.
Focus On SEO
If you are not aware, over 2 billion people around the world were shopping online in 2020. This means that it is of utmost importance to focus on SEO. SEO, or search engine optimization, is the process of improving your ranking on search engines in order to not only show up higher on search results but also be found organically by as many people as possible.
To give you an idea of how important search rankings are: if your business is the first result in a Google search, the clickthrough rate is only around 28.5%, compared to number five which is 7.2%, and 10th, which is 2.5%.
If you have a cannabis website, but not a blog, you are missing out on a potential gold mine. There is an estimated 5.6 billion searches on Google every day, and every month there are around 6.4 million unique searches for CBD alone.
Not only is having great content out there good for your SEO ranking, it’s also important because people want to know more about CBD and cannabis. If your website is posting informative content, especially now and in the years to come, you have the opportunity to become a credible voice on the topic.
Don’t Forget Local Markets
Something that many cannabis businesses strive to do is reach a wide audience, especially internationally, but many forget about their local market. While having a website and attracting traffic and increasing sales is great, targeting the local market is a fantastic way to make sales now and increase brand awareness in your area.
The great thing about the local market is that the advertising costs to reach them will be much lower than that of digital marketing. For example, using a billboard could seem quite outdated, but consider how many local people will see it on the way to work.
Google My Business Profile
Finally, if you want to be successful as a cannabis business, then you need to pay attention to your Google Business profile. Statistics show that 88% of people who Googled a business on their mobile phone, visited that business later on in the week.
This means that if you are targeting your local market, then you need to make sure that your Google Business profile has all the correct information. Ensure that there is a contact number, an email address, and most importantly, that the business hours are correct.
Disclaimer: This article is only for people living in countries/states where it is legal to sell these types of products. If it is illegal in your country/state or if you don’t have the permits to sell these types of products then you are committing a criminal act selling these types of products. No exceptions.
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