If you have a website for your business, search marketing is an important tool that you may not realize you have. Search marketing, or SEM, includes marketing strategies designed to get traffic to your site via unpaid or paid means.
With SEM, most businesses use paid ads that appear on search engine result pages. The goal is to boost traffic using search engines like Google, Yahoo, and Bing. Search marketing is a great tool to get people to your website.
With an increase in the number of people using the internet for business and commerce, SEM is more important than ever. Do it right and SEM could be the most effective way of growing your business and promoting your products or services. Not convinced?
Put together by a black-owned marketing agency, here are 7 reasons to invest in search marketing:
1. Improved Position
Every day, millions of people use the internet to search for products, services, advice, or local businesses. With SEM, you can use paid or unpaid strategies to move your business to the top of the search results page. When your business appears toward the top of the search results page, you are more likely to get views and clicks, and therefore, traffic to your site.
2. Instant Brand Awareness
SEM is a great way to support brand awareness. Google estimates that a solid search ad plan can increase brand awareness by as much as 80%. Increasing brand awareness helps users see your name and site.
3. Increased Traffic
The goal of most digital marketing strategies is to increase traffic to your website. When you increase traffic to your website, you are also increasing potential conversions, and that is what you want! You want people to find your site easily, navigate to it, and convert!
You don’t have to have a large business to benefit from SEM. SEM is accessible to businesses of all sizes. If you are using paid SEM strategies, then of course budget may be a concern. However, when done correctly, SEM strategies can easily return your investment.
5. Less Expensive
With budget in mind, it is important to know that SEM is often much more affordable than traditional advertising. That’s because you are in control. You can narrow your focus and ads to reach who you want to reach and when. You can also easily set a budget and only pay for the ads that you want.
One of the best things about SEM is that you can target the right people at the right time. As a business owner, you research and learn who your target audience or market is. Your goal is to reach those people and get them to your site. With SEM, your ads appear where customers are. This helps you build your brand, increase traffic, and build confidence with users.
7. Competitive Edge
A good SEM strategy gives you a competitive edge over businesses that are competing for top spots in search results. With paid ads, you can appear at the top of the page, above your competition.
If your competition is also using SEM, you can edge them out by using paid ads and compelling content. As long as you research and develop a strategy that works for your business, SEM can be a great way to reach your customers and grow your business.
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