There is no question that content marketing can have a substantial impact on your bottom line. However, if it is not well done, you are essentially just wasting your time. Content is king, but when it comes to quality or quantity, quality definitely wins.
Among some marketers, like WEBRIS NYC, there is still an ongoing debate of which is more effective for a content marketing strategy: quality or quantity. There should not be a debate. When it comes down to it, if you are not going to make an effort or take the time to create quality, valuable content, then you should not even bother with this marketing strategy.
What Is Content Marketing?
Content marketing is a type of marketing technique, which is when you create and distribute valuable and relevant content to attract, then acquire and ultimately engage a defined target audience for your business, with the sole objective of encouraging a profitable action.
There are a number of platforms beneath the umbrella of content marketing, which include guest articles, social media, videos, infographics, blogging, email campaigns and web copy.
Goals Of A Strong Content Marketing Strategy
Each time you create new content, you should aim to do the following with the information that is included:
- Allow viewers to see the “human” part of your business
- Bolster the efforts of SEO
- Establish yourself as a thought leader
- Create a greater amount of customer loyalty
- Provide content for social media
The fact is that the content marketing campaign that you create will have a positive and substantial effect on your business’s bottom line. When you do it properly, it can actually do impressive things for your entire business. When it is done poorly, it can be a complete waste of energy, money and time. In fact, poor content can actually do more harm than good for your entire brand.
Why Is Quality Content So Important?
The primary reason that a person conducts an online search is to find information and to search for content relevant to what they want or need. [pullquote]No matter if it is a product review, news, video or article; your content should have a specific purpose and answer a question.[/pullquote] The goal of your content is to draw people to your site and then keep them there as long as absolutely possible. The longer period of time that a person spends on your site, the more interested they will be in what you have to offer, and the more likely they are to actually spend money.
The Bottom Line
Providing quality content to your visitors is one of the best things you can do to increase your brand loyalty, visibility, and conversion rate. However, keep in mind, the trick is to produce quality content that will offer value to visitors and place new content on your site on a regular basis. Content is king, this is no secret, and learning how to use it effectively can put you leaps and bounds ahead of your competition.