Everybody wants to grow their business. Nobody ever looks at their business and thinks “I think we’re done here”. This is especially true of businesses online. When we think of online businesses, we often have a few basic notions in our heads. We think of Instagram influencers, Amazon, and boring infomercials on YouTube. Well, this is because that’s the model that the majority of people chose to market their business.
It’s come to a point where we don’t even notice when a fitness influencer tries to pedal a “fit tea” we know had nothing to do with their success. There are better, more innovative ways to get eyeballs as well as massive conversions. You can use them in your very own online business. Here’s how.
IMAGE: UNSPLASH
Build Authority
The amount of people that interact with our online business has everything to do with how many people actually see your website. There are trillions of websites on the Internet, and even more interactions every single minute. In this daunting statistic, where does your business fair? If you talk to the folks at https://t-ranks.com/ that depends on how well your website is optimized in terms of search.
Search engine optimization is a growing, and ever-present service that cannot be stressed enough. How is anybody going to buy a product they can’t see? If you partner with companies that specialize in giving you the authority necessary for Google to say “you deserve to be on the top” you have access to the billions of users, and the trillions of searches every single day. After all, who buys on page 5?
Creativity
Obvious marketing on social media is gross. Again, to use the example of the influencer, the whole model has turned into an eye-roll. The only exception is the makeup products. But there is a new trend that is catching on the platforms. In today’s screen-glued society, one cannot separate entertainment from the Internet. This is why platforms such as TikTok are becoming massively popular.
Everything on TikTok is meant to be fun. Creativity and fun have always sold products. It’s why there’s a Pepsi ad in every Super Bowl. Today, it’s no different. The only difference is, your fun commercial has the potential to reach 100 million people in less than a week. All of this, without having to pay a mainstream media network their massive fees.
Refine The Product
One thing that is often overlooked on the Internet is the product itself. Everybody is so wrapped up in how far they can Pitch their product. Sometimes, the product or the service speaks for itself. The current view of business on the Internet is pure numbers. Now, as much as this may ring true, paying a little bit of attention to the product itself – making something that people actually want to buy, and feel good about buying, can light the world of product reviews on fire. For the business owner, this is a win-win.
There are many moving parts to modern business. But in the end, it’s still about addressing a need, introducing it to as many people as possible, and selling to the people that want to be sold to. Search engine optimization, a good product, and creative advertising or just means to catch people who are already looking.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
COMMENTS