As the old saying goes, content is king. Content is vital for any good marketing strategy. It builds brand awareness, educates readers on a particular subject, and helps to attract and retain customers. Without good content, you stand to be forgotten, lost in a sea of competitors waiting to scoop up the business you just lost.
The best content is engaging and easy to read, delivering your message clearly and effectively. An organization’s top content is not necessarily the best content they put out, but the most memorable. This content can serve the test of time, remaining relevant and timely.
If you’re looking to put out dynamic content that drives customers, why not look to what you’ve already published? Repurposing existing content can serve as an important marketing strategy for any business.
Here’s Why You Should Be Repurposing Your Content
Derek Halpern of Social Triggers, who sees the same advantage to repurposing content says: “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.”
With that said, repurposing content has many advantages, including:
- Expanding reach to a wider audience
- Reinforcing brand message
- Delivering an SEO boost
- Giving authority
Repurposing your old content does more than you think. Look for your most evergreen content, content that is timeless and high quality. Evergreen content will stay relevant, even as times change. It is also important to review your most popular posts to find those that have performed the best for you over the past year. These are the pieces that will deliver the most value.
Repurposing Content Is Not Limited To Republishing The Same Thing
Is there more to say on a topic you already discussed? Look for ways to expand or improve existing pieces. New information might be available or there might just be a better way to say things. You can also salvage content that was not as good to improve performance.
Have you tried guest blog posts? Guest blog posts allow you to bring in authorities on certain topics, allowing them to put their spin on a subject. This is especially useful when writing about something very niche that requires specific expertise.
What about reformatting content? You can publish an infographic or create a presentation. Or even turn your old content into a whiteboard animation.
Save time and money, and even improve your rankings with repurposed content. Reusing or reworking existing content means you can write less while promoting more. Start reviewing your content now and give your old words new life.
If you are interested in even more business-related articles and information from us here at Bit Rebels then we have a lot to choose from.