About 60% of marketers are focused on inbound marketing strategies like boosting their organic presence this year. Without a strong digital marketing strategy, you could fail to reach customers. Your eCommerce business might struggle to generate leads and sales.
With more people shopping online in light of COVID-19, you need a way to stand out. By working with an eCommerce marketing agency, you can boost business and generate more sales. Not sure who to pick?
Here are the five tips you need to use before hiring an eCommerce digital marketing agency. By using these tips, you can choose someone capable of accomplishing your goals. Get ahead of the curve this year! Learn how to find the top eCommerce marketing agencies with these tips today.
1. Know Your Goals
Before you start searching, pause for a moment. What are you trying to accomplish this year? Understanding your goals can help you find an eCommerce digital marketing agency capable of accomplishing those goals. Otherwise, you might fail to find the right fit.
Chances are, you want to sell more products to make more money this year. However, you can also set goals to improve your ROI. These can include:
- Generating more qualified website traffic to your website
- Increasing how long people stay on your website
- Increasing sales and upsells
- Decreasing marketing costs and other expenses
- Boosting customer retention
- Increasing followers on your social media accounts
- Adding new subscribers to your email list
Set goals that are specific and measurable. Set a deadline for accomplishing your goals, too. For example, maybe you want to increase your year-over-year sales by 20% before the end of 2021.
Once you determine your goals, set key performance indicators (KPIs) for each one. That way, you can measure the eCommerce marketing agency’s success over time. For example, if you can measure:
- Sale conversion rates
- Website traffic rates
- Email opt-ins
- Average order sales
- Churn rate
- Return rates
As you meet with each eCommerce marketing agency, ask them how they plan on helping you accomplish your goals. Which KPIs will they track? Will they provide you with weekly or monthly reports?
Choose an eCommerce marketing team that understands your goals and how to accomplish them.
2. Look For Experience
Prioritize looking for an eCommerce marketing team that has plenty of experience. How long has the agency operated? How long have they specialized in eCommerce marketing? Have they worked with a business like yours in the past?
Choosing an agency with relevant experience could give you an edge. They’ll already know how to help your business. They could save you valuable time and money. If they’ve worked with a company like yours in the past, they’ll know which tactics will and won’t work.
Who will work on your campaigns? What experience and expertise do they have? How do they plan on helping your business? Take the time to determine who will work on your account, as well as their professional background. Who will manage each team member? Who will you communicate with?
Setting communication guidelines is important. You don’t want to hire a digital marketing agency for eCommerce that keeps you out of the loop. Instead, find an agency that explains how they’ll help and how your campaigns are progressing.
3. Explore Their Services
You can learn more about an agency’s abilities by reviewing their services. Do they specialize in a specific area? Determining an agency’s core area of expertise can help you determine if they’re capable of accomplishing your goals.
For example, are you looking for an agency with web design and development services? Improving your website can benefit your overall marketing efforts. Otherwise, a negative user experience on your website could scare off potential sales.
To improve the user experience, make sure your website is easy to use and navigate. A one-second delay in load times on mobile can impact conversions by 20%. Meanwhile, people who had a negative mobile experience are 62% less likely to make future purchases.
Look for an agency that can speed up your website. Ensure it’s mobile-optimized, too. What about search engine optimization (SEO)? SEO can make it easier for consumers to find your website online.
Review the services the team offers. Which services can accomplish your goals? Choose an agency that has the services you need.
4. Review Their Case Studies
It’s not enough to take an eCommerce digital marketing agency at their word. Instead, look for an agency that can prove their track record. Review their case studies. How did they help other eCommerce companies accomplish their goals? What KPIs did they track?
How long did it take for those eCommerce companies to generate results? Reviewing case studies will help you confirm the marketing agency is capable of helping you. If they don’t have proof of their successes, scratch them off your list.
Look for an agency that has testimonials from their happy customers as well. Will they let you speak to one of their clients? If so, ask the clients about their experience working with the agency. You can determine if the agency is the right fit by speaking with someone who was once in your shoes.
5. Consider The Price
As you start narrowing down your options, look at each agency’s prices. Do they suit your digital marketing budget? Are they able to work around your budget? It’s important to note that you’ll get what you pay for. In other words, a high-quality eCommerce digital marketing agency might have higher prices. Don’t focus primarily on the price.
Instead, use the rest of the tips above to find the right fit for your business.
If an eCommerce marketing agency is capable of accomplishing your goals, they’ll help you boost sales. Your ROI will improve, which can help you spend more money on marketing. By choosing the right marketing agency, you can set yourself up for long-term success.
Best In The Biz – 5 Tips For Hiring An eCommerce Marketing Agency
Don’t choose an eCommerce marketing agency at random. Instead, use these tips to find the best in the business. With these tips, you can find a digital marketing agency ready to help you accomplish your goals.
Searching for more useful tips you can use this year? We’re here to help. Explore our latest guides today to get started.
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