Social media and text messaging are two different marketing strategies that are decades apart, but that doesn’t stop them from being a great combo in the digital marketing world. The average person spends a lot of hours on their smartphone, 4 hours according to Nielson. This means that there is a pretty big portion of that time spent on social media and text messages. Mobile marketers understand the potential of such a market and they are trying to come up with the best ways to have as much attention span from the users as they can.
The integration of SMS into social media is causing quite the ripples in the digital marketing world. Even though SMS is considered a legacy marketing method by many people, it’s true potential shines in such a duet. We’ll be mentioning a few of the methods used to combine social media and SMS notifications to grow a business.
Putting SMS Into Perspective
SMS is one of the most direct ways to reach out to your target audience. SMS marketing doesn’t require a huge budget thanks to the technological developments and the recent reliance on the internet. There are different types of messages that can be sent to users.
- Offers under a tight timeframe
- Alerts or notifications
- Special offers and discounts
- Updates regarding the business
- Sign-up messages
Social media utilizes alerts and notifications the most because they are easily integrated into marketing strategies.
Using Social Media To Increase SMS Opt-Ins
You don’t want your SMS campaign to use the numbers of people who aren’t interested in what you have to offer. Customers don’t appreciate businesses that randomly get their numbers to market something to them. This is where social media is essential to the process. Social media allows you to gather the numbers of customers or potential customers who are already interested in the offers included in your SMS campaign.
As mentioned on VoxDirect.com, you can use SMS autoresponders to keep your leads engaged. Use social media platforms like Facebook, Twitter, and Instagram to promote your SMS campaign. This doesn’t only widen the database of users who know about you, it will also help convert sales.
Text-to-win campaigns have been around for a pretty long while, but after a long slumber, they are finally emerging again thanks to the opportunity provided by social media platforms. Your SMS campaign will definitely benefit from the lead generation process. You can entice your customers to reach out to you through SMS by offering free products, tickets, gifts, and other giveaways.
You’ll want to use your social media power to its fullest to ensure the efficiency of such a campaign. Make sure to determine your target audience’s age, needs, and interests to suit a goal like generating leads, boosting conversion, or other business goals. Creating a campaign that people would want to share on social media will boost your campaign’s radius.
Keeping Your Audience Updated
Building a relationship with your target audience requires some effort to go into thinking of what your potential lead will want to read in a text message. The majority of people will read a text message within a few minutes of it being received on their phones. But this doesn’t mean that you should take it for granted because your leads will only want to read relevant and interesting updates.
Your social media channel should be the pulse of your relationship with your target audience. You can use insight from social media platforms to know what kind of updates would interest your audience. Keeping your leads informed of your updates and changes will relay the message that you are interested in what they think.
Use SMS To Draw Attention To Your Social Media
A lot of businesses transitioned to the digital world in the last few years. Even though some have a strong market presence, their presence on social media can be lacking. Using an SMS campaign is one of the ways that you can boost activity and draw eyes to your social media channel.
You can try to guide your customers to your social media channel by using a link to a video or a picture that is too big to be displayed in an SMS. This will help grab your customers’ attention and let them know that you are also available for reaching out on social media, in addition to offering deals on there as well.
When it comes to marketing, the more methods used, the better. Combining two of the strongest marketing strategies and campaigns out there is bound to produce good results. You will need to make sure that you have good coordination to avoid getting your customers annoyed or confused during the process. Experiment around and come up with a formula that’s perfect for your business.
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