What marketing techniques and strategies do you use for your business? – Using video content is an effective means of broadcasting your message. In this post, we’ll provide you with several useful tips to help you grow your business using video-sharing social networks.
What Is Video Marketing?
The key to drawing people’s attention to your social media account is visual content, especially videos. Social users, especially youngsters, don’t like boring content. So you have to find other methods to reach out to them.
Videos are the best type of content for telling brand stories on social media. If you want to build a brand identity, you’re going to need an efficient video marketing strategy. That’s why you see a new emerging video-sharing feature every day. Around 3.5 billion social users are increasingly using these features. As a result, videos are responsible for 80% of internet traffic.
Businesses and marketers have, therefore, shifted towards video marketing to take advantage of this great opportunity. Of course, before embarking on this career, you have to know video-sharing features with all their abilities.
Top Video-Sharing Platforms For Marketing
Here are the top platforms for sharing videos:
- YouTube: 2 billion monthly users
- Instagram (Feed, IGTV, Reels, Stories, and Live): 1 billion users
- TikTok: 800 million active users
- Vimeo: 240 million active users
Of course, videos are so important that almost all social networking platforms like Facebook, LinkedIn, Snapchat, etc. have the ability to share videos. But some of them are specifically known for their video-sharing features. If you want to get the best result in your marketing strategy, you have to learn the differences between these features.
Tips For Using Video-sharing Platforms For Business
Video marketing is not just about creating some clips and throwing them on social media. If you don’t have a specific plan, you’ll find yourself in trouble. Here are several useful tips to improve your video marketing strategy and get higher engagement rates.
Tell Your Brand Story
Despite what many marketers have in mind, you should not focus on the sale in your videos. In fact, your videos should tell your story instead of advertising. Of course, your main purpose is to increase your online sales. But you have to generate leads indirectly and then convert them into sales gradually.
In other words, you can create a sales funnel using your videos in which your audience will change into your customers, step by step. Try to avoid using promotional videos too much because the result will be the opposite.
Don’t Waste Time
Users don’t have the time to watch all of your videos. That’s why short-video-sharing features like TikTok and Instagram Reels are on the rise. Try to be to the point and convey the message in the first 10 seconds. This will help users get the gist of your story and get back to you when they need you.
Of course, you can create some long-form videos and redirect your followers to them for further explanation.
Keep in mind that social media is all about entertainment and fun. You can’t use it as a selling machine and expect to gain a massive following. So you have to mix your message with a bit of humor to appear more human and become close to your audience’s everyday life.
Think About SEO
Despite the effectiveness of video marketing, it can’t be implemented without thinking about optimized texts. Bear in mind that searching algorithms are sensitive to keywords, especially hashtags. Subsequently, it would help if you matched your SEO techniques with your video marketing strategy to get maximum exposure.
Try to define a set of viral hashtags and use them in your headlines and video descriptions. In this way, you’ll be discovered in the search results of those specific keywords.
Fortunately, many users try to find the answer to their questions in various niches using social media. This is a great opportunity to appear like a niche though leader and gain your audience’s trust. Apart from being fun, you have to think of generating educating videos so that users remember your brand.
Collaborate With Influencers
Influencers can play a vital role in brand identity, especially when you’re running a small business. Of course, the influencers with a massive following might charge you a lot. So maybe forced to start with Nano-influencers who have less than 5,000 followers.
Make sure that they have organic followers because detailed information shows that many of these influencers just want to sell their accounts. You can ask them to create videos mentioning your products/services or even share your posts via their accounts.
Share User-Generated Videos
Remember that being organic is of paramount importance. So a natural testimonial can work miracles. Try to ask your followers to create videos and share them with you. If they endorse your products/services in these videos, you’ll generate significant leads.
Also, this method saves you time and money in creating videos and certainly increase your engagement rates.
You might need many other techniques to get the best result from video marketing. For example, you have to cross-promote your video content on all top social networks. This will help you reach out to as many niche audiences as possible. Also, you need to schedule your videos to get maximum exposure.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.