Influencer marketing has seen a huge bump in the past, and the trend looks like it will continue this year. According to the State of Influencer Marketing Benchmark Report 2022, the industry is expected to grow to roughly $16.4 billion. That’s likely because more than two-thirds of marketers (68%) plan to increase their influencer marketing budgets in 2022.
The stats make things clear: what used to be a fad is now the way of the future. If you haven’t already partnered with an influencer marketing agency, this could be the year you change your mind. Here are five benefits of adopting influencer marketing strategies into your plan.
1. It’s Cost-Effective
One of the biggest misconceptions about influencer marketing is that it’s costly. All too often people see big stars asking for $1 million per post and write off the entire strategy as a result.
While some stars do charge that amount, they’re often running accounts with millions of followers. Case studies from Peersway influencer agency show that you don’t need to partner with a huge Internet celebrity to see results.
In fact, the best influencer marketing tools are scalable, letting you invest as much or as little as you want in your campaign.
If you have a smaller budget, the experts at Peersway recommend working with nano influencers. They’re often more cost-effective, and they boast impressive engagement rates.
2. You’ll Build Trust In Your Brand
A well-designed campaign is a great way to inspire trust in your brand, especially if you partner with boutique nano influencers. These Instagrammers may not have Kardashian-level followers, but with 1–10K followers, they still have more than the average account.
What’s more important than the size of their audience is the type of people following them. Because nano Instagrammers come across as everyday people, they’re much more approachable. People are more likely to engage with their posts and trust any recommendations that they offer.
That trust transfers. By sharing your product or service, a nano influencer lets you tap into their authenticity and their followers will see your brand favourably.
3. You Can Reach Niche Audiences
Have a niche product? No problem. Nano influencer marketing strategies are scalable beyond cost. You can also tailor your approach to unique Instagrammers who fit your brand perfectly.
An influencer agency can help you pick the ideal Instagrammer that ticks all the boxes, so you aren’t wasting marketing dollars on people who won’t care. Instead, you’ll focus your campaign on relevant customers.
4. It Boosts Your Brand Awareness
Traditional marketing methods will only get you so far. Even your own social media posts have a low chance of going viral, which means only the customers who already follow you will see your content.
By partnering with an influencer marketing agency, you’ll increase your reach to people who wouldn’t ordinarily follow you. Depending on the size of your campaign and how many Instagrammers you choose, you could reach millions of previously untapped people.
5. Hands-Off Approach
One of the biggest benefits of working with an influencer marketing agency is that you can give them the reins of your campaign. The top agencies provide a fully managed service that includes finding influencers, negotiating rates, managing communications, monitoring content, preparing reports, and paying the influencers.
With the agency doing all the heavy lifting, your team will be free to focus on other important tasks. Bottom line, influencer marketing is an easy way to increase brand awareness on a small budget. No wonder it’s growing year over year.
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