Being a real estate agent, you are reaping the full benefits of digital platforms for improving your real estate business and taking your career to a higher level. You have a perfectly created real estate website, and you have published numerous blogs and are also making use of the social media platform to reach your target audience.
But even after doing everything, the incoming traffic to your real estate landing page is not high, and you are not sure why this is happening. Now, there are certain things that you need to follow in order to ensure that the web traffic that hits real estate landing pages increases day by day.
Real Estate Landing Pages
Believe it or not, a lot of real estate agents are not too tech-savvy, and with you reading this article, you are probably more so tech-savvy compared to your fellow agents. It is ok if you are not extremely tech-savvy. A real estate landing page is just a page on a website. Sometimes they are also called a squeeze page.
Each real estate landing page should address a unique subject and deliver a value-packed page that is easy to read and flow through. They should be broken up with the help of photos and videos. The best converting real estate landing pages focus on one very important topic and deliver the best content to their consumers to build consumer trust.
Skilled and well-experienced real estate agents should know that to be the best at lead generation, that they must have the best landing page copy.
1. You Must Ensure That Your Real Estate Website Is Mobile Compatible
Nowadays, people have become so tech-savvy and extremely busy. For referring to a real estate landing page, they would not open their laptops or desktops every time. People would directly use their smartphones for such purposes. So imagine, if the prospective home seller is visiting your real estate landing page through their mobile device and your website is not mobile compatible, do you think the person would be interested or even bother to check the entire real estate website?
Certainly not. This could be one of the factors that make you lose your incoming traffic or potential customers. According to the statistical report of the home sellers and home buyers, it has been found that almost 70 to 80% of them are accessing the real estate landing pages and real estate websites through their mobile devices such as smartphones and tablets. So you need to ensure that your real estate landing pages are mobile compatible and have a responsive real estate website design.
2. You Need To Make Use Of The Local Target Keywords
Having a good real estate website and hosting it is an extremely good thing to do to enhance your customer base. But things do not end with this. For directing size-able web traffic to the real estate landing pages, you need to ensure whether the real estate landing pages are SEO optimized or not. Whatever content is displayed on the website, or in the form of meta descriptions and tags, make sure you are making use of the local keywords.
In order to convert your incoming traffic, you will have to focus on gaining the attention of local traffic, and they would be using the local keywords and phrases. So make a list of long-tail keyword phrases that are commonly used in the real estate world and use them in the content you are publishing on the website. You can even make use of tools provided by Google — Google Adwords in order to formulate the ultimate list of keywords.
3. Make Sure That You Are Updating The Blogs On The Website Regularly
Although you may be posting highly informative and useful content on the landing pages or in the blog section, it is of no use if you are not regular with the updates. In this way, the users will just come once, read the content and leave the unique real estate landing page.
If you are focused on increasing the website traffic and also converting them into potential customers, then post informative content on a regular basis — every week or even twice a week. People would be waiting for your upcoming blogs and visit your real estate landing pages on a regular basis. This, in turn, will increase the web traffic coming to your website.
4. Feature Your Best Articles
There are numerous blogs and articles on your website, but not all of the blogs would be doing extremely well in terms of attracting readership, so you need to sort out all of the blogs that have the potential to bring in high web traffic to your real estate landing pages. These are the bog posts that are becoming extremely popular. We suggest that you feature these articles and blogs on the main real estate landing pages of the real estate website. You should be able to notice a sudden increase in web traffic by doing this.
5. You Can Attract Traffic Through Reviews/Feedbacks/Testimonials
You are a real estate agent; you have a great website, and you also provide great content for website visitors. But in order for it to benefit you, the customers would need something solid. Something they can find reliable and authentic. What could be better than displaying testimonials, reviews, and feedback on the real estate landing pages? These things will show that you are a trustworthy real estate agent. Moreover, it shows that you have many happy clients. This will not only increase the web traffic on your landing page but also help in gaining more future clients.
Real estate lead generation becomes much easier with social proof. Social proof is, in short, reviews on your website, on social media platforms, and on other websites. It is the proof that will strengthen the power of each call-to-action message you make on each landing page.
These are some of the most important ways in which you can gain huge incoming web traffic to you real estate landing pages and also convert them into your potential customers. Each real estate landing page needs to be created for Google SEO, your reader, and yes, yourself. These real estate landing pages should have a clean and clear layout with video and photos. You will need a strong call to action on each landing page and a lead capture system in place.
Real estate agents usually use lead magnets to help with their conversion rates. Always look at each of your real estate landing pages and make sure you have a strong value proposition on each landing page. The best real estate websites have several well-thought-out customized landing pages answering the niche needs of their consumers. This is easy to do in the digital marketing areas that we work in. Remember to build trust and always think of the consumers’ user experience on each of your real estate landing pages.
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