Features To Look For In A Landing Page Builder

You’ve got a great product and are ready to sell it online. You don’t need to hire an expensive designer to create a landing page for your business, but you do need one that is easy to use and doesn’t cost an arm and a leg. The ideal landing page builder should have an intuitive drag-and-drop interface so you can build your own pages from scratch or quickly pull together pre-made templates or designs into unique layouts of your own making.

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Ease Of Use

While there are many tools to help you build landing pages, not all of them are easy to use. If you’re an experienced web designer, you know the importance of a good user interface (UI). A good UI should be simple and straightforward so that even beginners can easily use it.

Going through the best landing page builders reviewed will make it easy for both experts and novices to create professional-looking landing pages quickly and efficiently. It should allow users to add content easily without having to write HTML code or mess around with complicated settings; instead, they can just drag and drop their content into place as needed.

Drag And Drop Interface

Any landing page builder worth its salt will have a drag-and-drop interface. This makes it easy to rearrange elements, add new elements and remove existing ones. An effective landing page builder will also have a wide range of templates available for you to choose from that can be easily customized according to your needs and preferences.


Templates are a great way to get started quickly. You can use them as a starting point for your landing page or simply use them as inspiration to brainstorm ideas before creating something from scratch.

The templates on the builder are divided into four categories:

  • Homepage types – This includes newsletter opt-in pages, product launch pages, and more.
  • Lead generation pages – These focus on getting visitors to sign up for an ebook/course/freebie etc., which you then market to them through email marketing campaigns.
  • Sales & conversion optimization pages – These are what they sound like: they’re designed specifically for increasing sales or conversions on your website by using psychological triggers and persuasive copywriting techniques that make it difficult not to buy.

Visual Editing

One of the most important features to look for in a landing page builder is a visual editor. A visual editor allows you to see how your landing page will look before you publish it and also allows you to edit your landing page without having to write code. This makes it much easier and faster for you to make changes without needing technical knowledge.

Email Capture Forms

Email capture forms are a great way to collect leads. The first step in converting visitors into customers is getting their email addresses. This is where email capture forms come in.

Email capture forms are simple and easy to use, so they’re perfect for newbies who want an uncomplicated tool that won’t take long to learn. They also allow you to build complex and interactive forms that you can use on your own site without coding anything!


There are many landing page builders, but not all of them will give you the features you need to create compelling marketing content. With so many options available, it’s important that you choose one that suits your needs and offers everything from drag-and-drop simplicity to advanced visual editing tools.

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