Analysis of companies, markets, digital business models, startups, monetization strategies, and how technology shapes modern commerce and decision making.
Is Your Business Guilty Of These Branding Fails?
Branding fails are usually reserved for the big guns of the consumer world, when they tweet unsuitable material by accident or set up content to auto generate without thinking about how people will take advantage of an opportunity to be offensive - such as when the New England Patriots tried to simp ...
The Incredibly Profitable Benefits Of A/B Testing
When you develop a new product, website, or email campaign that is designed for a large audience, you may take different steps to make it successful. Definitely, you want to find out what is best for your customer and what will make him happy. A/B testing is a secret ingredient or a special flavorin ...
![A Startup Founder’s Guide To New York City [Infographic]](https://bitrebels.com/wp-content/uploads/2015/10/Startup-Founder-Guide-NYC-Infographic-optimized.png "A Startup Founder’s Guide To New York City [Infographic]")
A Startup Founder’s Guide To New York City [Infographic]
If you are living in New York City and you are thinking about giving your once-in-a-lifetime idea a chance, you probably need to know how to best facilitate the assets that your city has to offer. I don't think anyone would disagree that a startup founder's guide would be a great help when getting s ...
What You Need To Know When Starting A Business
When you work hard to develop a product and start a business, there is nothing more disheartening than someone else trying to capitalize on your name and work. After all, you are the one who put in the hours, and poured your heart and soul into it — there is no reason that someone else should be abl ...
What Is Behind The Rapid Market Growth Of Our Favourite Brands?
All our favourite and most successful brands need a rapid spurt of growth to establish themselves at business’ top table and, from there, need further bursts of energy to maintain their position.
First and foremost a brand needs a strong product or service to fall back on. Selling snake oil is no ...
![The Art Of Naming A Business [Infographic]](https://bitrebels.com/wp-content/uploads/2015/09/Naming-A-Business-Infographic-1-optimized.jpg "The Art Of Naming A Business [Infographic]")
The Art Of Naming A Business [Infographic]
Through the years, I have found that naming a business or a product is sometimes one of the most frustrating endeavours after you have hatched a new idea that you just know is going to work (for that's the spirit of an entrepreneur.) The big question usually is how you know for certain that you're p ...
How To Maximize Your Loyalty Rewards On Branded Credit Cards
Carrying a credit card branded to a specific retailer can provide some significant benefits. Branded credit cards are different from store cards, in that you can use them anywhere to earn rewards from a specific retailer. If you prefer to shop in one specific place, funneling other spending toward p ...
8 Innovative Companies To Keep An Eye On In 2015
There are lots of companies out there that people are willing to label up-and-coming simply based on an appearance at Launch Fest. While some are undoubtedly buzzworthy others seem to rely on the prejudices of individual bloggers and tech industry journalists. Taking a look at what companies have ac ...
State Of The Automotive Market — Why Are VW Lowering Their Prices?
To many, the automotive market is a complex and currently down-spiraling market. As an onlooker, it's hard to get a good understanding just what is going on when auto manufacturers slash their prices. Is the company in financial trouble or is it just a competitive move meant to strengthen the brands ...
10 Tricks To Appear Smart In Online Meetings
If you’ve ever hosted an online meeting, you’re well aware of the follies you could suffer in the process; losing audio, sketchy video, even having a mildly unprofessional backdrop could all ruin your presentation before you even get to it, and damage your reputation as a business professional in th ...
Overlook This One Thing And Your Product Launch Will Fail
In Fall 2014, Gap decided to try an unusual tactic for its fall fashion campaign. They recruited superstars including Elizabeth Moss, Anjelica Huston, and Michael K. Williams for a campaign that they called "Dress Normal." The tagline for the campaign was that "actions speak louder than clothes." Un ...
5 Apps Every Business Professional Needs
When preparing a new tablet or eReader for use in business, it’s important to make sure that you have everything you need to get started before you start taking it to work. The last thing you want is to be chomping at the proverbial bit to get some work done, but be stuck sitting on your hands while ...
Why Festive Branding Packs Are The Right Choice For Christmas
The festive season is upon us once again, and Christmas is a wonderful time to send gifts and show people how much you care. Christmas is also a good time to boost brand awareness by giving away gifts that not only promote your business, but that will also be of practical use. Perhaps this is why br ...
Millions In Card Fraud Predicted On Black Friday And Cyber Monday
It's Black Friday, and people are going on a spending frenzy that can only be compared to Christmas. Not only that but Cyber Monday is also coming up, and that means that plastic cards will be pulled out once more to cash in on all the great deals available. During this festive spending season, card ...
Why People Are So Bad At Pitching & How To Establish Connections
A chain is only as strong as its weakest link; similarly an idea is only as good as its pitch. You could have an award winning, life changing piece but if you start that email off with "to whom it may concern," well, you deserve to be ignored. All joking aside, the key to a good pitch all comes down ...