Categories: Design

Affect Media Campaign: Hidden Personalities Photography

One of my favorite pastimes is to just sit at an Internet cafe and enjoy a nice coffee, working a bit and watching people that walk by. Yeah, like you didn’t do that as well. Well, it’s such an inspiration because no matter how many people you look at, you will never ever come across the very same qualities in any two people. Everyone is different unless the same person walks by twice, but if that doesn’t happen it’s a never ending source of inspiration.

As always, there is an exception to the rule and that is when someone has a hidden dark side to their personality. We don’t see them that often and looking at these images by Lyubomir Sergeev for the “Affect Media Campaign” maybe that’s a good thing. The gore imagination is nothing less than macabre and shouldn’t go unnoticed to anyone when plastered on billboards around the world.

If these images reflect the current society, I think we’re all in deep trouble. To some extent, it’s true though. In each of these photos there is a bit of reality that I not only think is sad, but disturbing. Then again, this campaign is nothing but eye opening and full of creativity. I dare you to stare at each image for a few minutes and you will find several little pieces that will make it even more interesting or… should I say bizarre.

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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