Kinetic typographyâ€”the technical name for “moving text”â€”is an animation technique mixing motion and text. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. It is often studied in Communication Design and Interaction Design courses. Some commonly seen examples of this technique include movie title sequences and credits, web page animation and other entertainment media.
Kinetic typography is often produced using standard animation programs, including Adobe Flash, Adobe After Effects, and Apple Motion. Students at CMU‘s School of Design have created a dedicated Kinetic Typography Engine, which is used to teach kinetic typography techniques to students. The effect is most often achieved by compositing layers of text such that either individual letters or words can be animated separately from the rest.
Created with Adobe AfterEffects CS3 in seven hours from conception to completion.
“So You Want A Social Life, With Friends”
poem by kenneth koch
audio recording by amy krouse rosenthal