A recent study found that 92% of consumers say that visual aesthetics are the leading factor that influences their buying decisions. This makes sense because most buyers will judge products not only based on their features, but also on their appearances.
Many companies understand this fact, which is why most of them spend millions of dollars each year trying to create product packages that attract their target demographics. So if you’re a small business that’s struggling to create a winning product image, then here are three tips to help you do it.
1. Focus On Distinction
It’s not enough to create a winning package for your products. You will also need to create something that will set them apart from the competition. Consider the coke bottle, for example. These bottles have a shape and appearance that makes them distinct from other soda beverages, and the same is true for most major brands and products.
Whether it’s their color, shape or some other feature, popular products come in unique packages. Furthermore, the distinction is something that you should apply to all areas of your packaging strategy. Your brands, your logos and even the boxes that your products come in should be distinct from your competitors. This way, you will be able to consolidate your products around a particular aesthetic style.
2. Keep It Simple
Don’t over-complicate your packaging. Many companies apply this very philosophy in their services. Jansy Packaging is one such company, and they offer product package design services that prioritize practical creativity over ostentatious appearances. The idea is that if a particular package design attracts a lot of attention then stick to it. There’s no need to add extra features to something that already works.
For example, when people see a little blue bird, the first thing that comes into their minds is Twitter. The same is also true for many popular items, like popular cosmetics and cologne bottles. They are distinctive and easy to recognize because they are simple. So when you create an image for your product, keep it nice and simple. A good way to do this is to describe the product’s appearance to another person. If you can do it in less than a minute, then you’ve got something that you can use. If not, then it’s time to go back to the drawing board.
Finally, you should try to customize your product’s image to make it more unique. Let’s say that your product’s packaging features a particular logo. Well, what would that logo look like if you changed its color? What would it look like if you added a word or two below it? How would it look if you added an extra decoration or two?
Customizing brand logos and images are a great way to examine the product packaging from multiple angles and allow entrepreneurs to improve their product’s image and packaging in multiple ways.
Creating an optimal product package doesn’t require a lot of work. What it actually requires is a lot of creativity. You really need to open up your mind to create really great product packaging, but the results can be quite amazing, and oftentimes necessary.
Remember that packaging plays an important role in sales. So it makes sense for all business owners to strive to create product images that best reflect what they have to offer.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.