If you are a designer, you know how important it is to always spend extra time going over your designs and the tools you use to create them. This is even more true when it is an important client who is asking you to redesign their logo which they’ve had for a long time. Their original logo might have spawned their entire success, and now it’s up to you not to flush it all down the drain with the new design. No pressure, right? Well, it really doesn’t have to be that much pressure if you just do everything you can to plan and execute your designs in the best possible way. There are of course a million logo designers out there who all have their unique and personal approach to this endeavor, and one who I have always had great admiration for is Graham Smith.
Graham runs a company called imjustcreative and is one of the very best when it comes to designing memorable, unforgettable and professional logos. His knowledge is extensive, and so is his portfolio of quite amazing creations. I always feel humbled when I see people with such unlimited creativity, and it is always true inspiration to check out all the new mind-children they have given birth to.
So how do you go about planning and executing a completely mind-blowing logo design? Well, there are as I said, a million ways you could go about it, but there are a few pointers that you could incorporate into your own process that will probably make things just a little bit more streamlined. The tips come from SothinkMedia, and they are presented in an infographic called “How To Design A Unique And Unforgettable Logo.“
Basically what this infographic expresses is that the simpler your logo is, the better and more memorable it will be. Of course, there are logos out there that are complex and complicated which have become great brands regardless. However, it is when things are simple that the clients and customers instantly remember what company is associated with the logo, if that makes sense.
Colors, fonts, characteristics and the way it fits with what the brand is all about are of course other important factors to spend some time outlining. It’s really easy to just bundle something together and call it a logo, and most of the time that is really the case. But have a look at this infographic and try to implement the things mentioned, and you will see that not only the process itself will be a little bit easier to get through, but also the end result and quality of your logo will be better than ever before. Being a designer isn’t just about using a professional tool like Photoshop or Illustrator to make whatever it is you set out to create. It’s about delivering and expressing something that is the core focus of what the brand is all about. I strongly suggest you have a look at Graham’s portfolio since you will find it not only inspiring, but also quite educational.
Click Infographic To Enlarge