In a business climate that is getting ever more fierce, finding ways to be as unique as you can possibly be is a must. People are continuously trying to reinvent the way they present themselves. It started with funny ties and cufflinks. Now it’s a whole different thing. We invent new things and new materials in order to inject that extra personality into our own presentations. The thermo sensitive business card is a brilliant example of how we are continuously looking to set ourselves apart from the rest.
These days we exchange business cards over our smartphones and shake hands for the first time when we are introduced to each other on a social networking service. Where is it all going to end? Are we going to inject our DNA into the very paper we write our resume on just to make sure people know it’s us? There is of course no telling where it will end. But if you are looking for a better way to make a lasting first impression then you should totally have a look at the thermo sensitive business cards made available by the design studio Under Consideration.
A client by the name of Natalie Daniels wanted to represent herself in a slightly different way than anyone else, so she had thermo sensitive business cards custom made for her. She had Under Consideration print 1,000 of these business cards, and for their trouble of creating them, she paid $985. You might say that is a whole lot of money for just 1,000 business cards, right? Well, if we look at the exposure she has now gotten by probably being the first person to go viral with these thermo sensitive business cards, I would say it was probably a smart move.
These thermo sensitive business cards are created by using Fedrigoni/Ispira purezza paper coated with thermo sensitive ink. The second you hold the card, your fingerprints will forever be imprinted on the business card, which makes it even more valuable. With this, you will definitely be remembered for a long time.
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