Categories: Geek

Michael Jordan G Moment

Creativity is one thing that gets any ad noticed.Â Found this very cool ad that really showcases the creativity and the passion placed on the making of the Performance Art ad featuring Michael Jordan.

To honor Michael Jordan’s induction into the Naismith Memorial Basketball Hall of Fame, Gatorade created the Jordan Series, a set of six limited-edition labels commemorating his legendary career.Â Gatorade then used over 14,000 bottles to re-create one of Jordan’s ultimate G Moments. It took 16 hours and 14,641 bottles to build it. Now go behind the scenes to see everything that went into bringing this Jordan G moment to life.

MJ Performance Art (ad)

Arnt Eriksen

Arnt Eriksen has worked with creative and visual communication for the last 2 decades, and is one of the leading authorities within digital- and social media in Norway. With his extensive experience from the advertising industry and from running his own agency for years, he delivers and builds actionable and quality relationships for businesses, organizations, and individuals. Arnt combines strategic and creative thinking with storytelling to engage and attract clients to companies. Arnt is a passionate and engaged speaker, keynoter and advisor to teach companies about communication and social media covering subjects such as “the future of communication”, “the ROI of Social Media” and “You – a digital brand” Connect with him at @arnteriksen