Categories: Geek

The Mere Presence Of Darth Vader Sells More Cell Phones!

Ads of today are getting ever more odd and weird. I mean, what happened with the easy to understand and straight forward message that if you buy something you’re in with the cool? Coca Cola has had it for years. Pepsi does it as well. However, it seems technological companies sometimes have a problem selling their new gadgets straight out of R&D. Why is that and what do you think would help? It’s apparent that some of the ’80s movies have a huge appeal and the remake of a lot of those movies should be evidence enough for that.

I don’t think that it comes as a surprise when I say that Star Wars has a huge appeal to buyers all around the world. More and more companies are tapping into that to sell more gadgets. However, it’s really the way they are doing it that makes it quite interesting and also, quite frankly, genius.

Darth Vader has an aura all his own and could stand his ground against pretty much any gadget you throw at him. His mere presence is apparently reason enough to feature him in a cell phone commercial by Japan’s NTT DoCoMo in hopes that it will help sell more cell phones. Maybe it’s just to speak to the millions of fans around the world, or maybe it’s to act as a younger gadget. In either case, I think it’s wonderfully odd and awesome! That’s what I call “The Force!”

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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