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What Is Special About Digital Marketing And What Are The Advantages?
A few years ago, for an entrepreneur to run a successful business on the Web, it was only necessary to have a corporate website with several landing pages, to make some advertising posts in social networks, and to have basic knowledge of SEO. This set of actions and knowledge provided a sufficient l ...
12 Important Sales Strategies That Should Not Be Overlooked
Many business professionals begin their career in sales positions, and for good reason: Sales is a key component for a profitable company. In fact, “The caliber of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy,” according to Yahoo Small B ...
Google Adds New Maximize Conversions Bidding Strategy In AdWords
Bidding is one of the most important aspects of a paid search campaign on Google AdWords.
Advertisers set bids for keywords they’re targeting with their campaigns. How much you bid plays a large role in determining where your ads are placed in the paid search results. Bid too much and you risk bu ...
Here Is the Next Generation Of Marketing Opportunities And Challenges
Great products don’t sell themselves. People do. Marketing will always be a necessity for getting the word out about your business, products, and services. From the days of the town crier to now, it has always been about finding the best way to communicate your message to a largely apathetic cliente ...
What Impact Will Digital Transformation Have On Business Processes?
You only need to cast your mind back ten years to realize what a huge impact digitalization has had on the world. For example, Google Chrome didn’t exist, nor did the iPad, or Kickstarter (the platform that helps to crowdfund independent startups). But what impact will digital transformation have on ...
How To Unlock Your Samsung Galaxy Note 8 Smartphone
Unlocking a mobile phone permits buyers to move from your original service provider to the service provider of your choice. This will open your phone so that the phone can be utilized with a SIM card from an alternate carrier.
All through this report, the term unlocking will be utilized just to r ...
Importance Of Content Information Density When Improving Your Website’s CRO
Whether you’re an e-commerce store or a local plumbing company, your website is one of the most important connections between you and your potential customers. So, ensuring that you’re doing as much as you can to make your website as appealing and persuasive as possible is an essential component of ...
5 Characteristics Of A Dynamic And High-Performance Culture
It’s no secret that motivation is important to do good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that fosters motivation in their workforce. This is more than a simple fad: According to the Harvard Business R ...
The Creative Use Of iPads In The Restaurant Industry
Despite the number of new smart devices entering the market, the Apple iPad remains a useful device, not only in the eyes of personal users but businesses as well. It is not uncommon for corporations to use the iPad as part of their business ecosystem. In fact, solutions built with iPads at their co ...
Giving Back – The Impact Of Employee Volunteering Programs
Employee volunteering programs are on the rise. Fifty-nine percent of companies surveyed in CECP’s 2015 Giving in Numbers report provided paid time for employees to volunteer in 2014, up from 54 percent in 2012.
But “there are still a significant number of companies missing out on the benefits of ...
24 Best Verified Coupon Sites Available On The Internet
Certainly, no one likes it when they have to search the web, newspapers, and every possible location looking for coupons. This is why we have made this list of the 20 best coupon sites on th internet, so you don’t have to search anymore.
These applications and websites help you immensely in savin ...
Business Ethics and Corporate Social Responsibility
The study of business ethics refers to the ethical dimensions of productive organizations and commercial activities, according to the Stanford Encyclopedia of Philosophy. It applies to the production, distribution, marketing, sale and consumption of goods and services. It can include potentially con ...
How Brands Truly Benefit From Social Media Marketing
Inspired companies are switching the power of social media outside the boundaries of traditional marketing including advertising and engagement, as the foundation to build a powerful branding strategy.
Employee Engagement Is A Great Place To Start The Social Media Multiplier Effect
The most recent ...
How To Become Your Own Boss – How To Start An LLC
The day a company turns “official” is an exciting milestone for any small business owner. However, getting there can prove confusing for first-time entrepreneurs. For those considering taking their businesses to limited liability company (LLC) status, here are some helpful tips for success.
What Is ...
Why Cybersecurity Training Should Never Be Overlooked
Cybersecurity is the process of identifying, responding, and stopping security breaches and other cyber incidents. Though cybercrimes can be both minor and major, there is always a negative effect on a business, individual, government, or community.
According to the Department of Homeland Securit ...