Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
Social media has indeed revolutionized how we communicate with people. The majority of people still use social media for personal consumption, but the way things are evolving, businesses and brands can really benefit from using social media.
Here are ways that you, as a business owner, can integrate social media in your marketing mix:
1. Public Relations
2. Customer Support
3. Market Research
4. Brand Marketing
6. Consumer Education
8. New Product Development
9. Customer Relationship Management
Social media can really boost not only your efficiency but can allow exposure, engagement and conversation with your customers. What is really important is that you get a response real time and results are always measurable. So if you are not yet explored including social media in your marketing mix, make sure you start soon! Be heard and listen!
I have included a slideshow that will explain how everything comes together.