Categories: Social Media

How Airlines Use Twitter [Infographic]

It’s not a complete surprise that more and more companies actually get what Twitter is all about.  It’s not even a huge surprise that companies that seemingly wouldn’t really profit from tweeting (because of the way the company is run) are still starting to embrace the service.  I personally think it’s great, and it sheds new light on how they are evolving into something more organic rather than just huge corporate infrastructures that even the tycoons of the business find boring in today’s business landscape.

It’s not only inspiring, but it also goes to show that Twitter has an enormous impact on any company if they just decide to use it right.  By “right,” I don’t mean following all the guidelines that have been set up by the early adopters of the service.  No, I mean to use it in the way that it profits the company and enhances the look of the brand without necessarily becoming a boring ole discount sharing tweet machine.

It’s interesting; however, to see how airlines have adopted Twitter in their own form.  The instant recognition of right and wrong is what stands out the most here.  If a negative tweet is tweeted by an unhappy customer, the airline has a chance to deal with the issue right away.  Whether it be to dismiss the complaint or to reward the customer in public for pointing out service flaws, it’s a way to reach out and do some good.

This really interesting infographic from Travel 2.0 Consulting is a great look at how airlines are adopting the service, and how they supposedly are doing it.  But as with any company, the larger it is, the harder it will become to keep track of what everyone is doing.  So, all the negativity might not hit the highest hen before the damage is already done.  I am sure they are working on optimizing that… or so I hope!

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Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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