Presently, when so many businesses have come online, it has nearly become impossible to win the competition without a full-proof SEO strategy. SEO is the method of improving your website’s rank. When your rank improves, you will be able to drive more traffic to your site and increase your sales more than ever before.
If you want to build effective SEO strategies, you need to pay attention to several factors, and your target audience is one of them. When you keep an eye on your target audience, you will figure out many things about them, like what search terms they use to find your products or services, which sections on your webpage captivate their attention, etc.
With all this information, you will understand what topics you need to choose while creating content for them and how to drive them towards your website. One of the best ways to spy on your users is to use Heatmaps. Want to know more about this process? If yes, then stay with us. Here, we will discuss how to use Heatmaps effectively to take your SEO to the next level.
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What Is A Heatmap – Know The Basics
Heatmaps, the data visualization tool, helps website owners understand how their visitors interact with their site. This tool will measure your user behavior on a scale from blue to red that indicates the lowest level of engagement to the highest engagement levels.
When you start using this tool, you will be able to collect the following information – what types of images capture your audience’s attention, whether they find any problem while navigating your site, etc. Different types of heatmaps are there to measure your webpage activity. Some of the common examples are given below. Please have a close look at them.
- Click Maps: You can track where your visitors click most often. This could be the navigation bar, internal links, images, CTA buttons, logos, or anything clickable.
- Scroll Maps: You can track how far your users scroll before they leave your site. The redder the area is, the more visitors read it.
- Hover Maps: You may track where your visitors move their cursor around your webpages. Hover maps will help you find the specific spots where your visitors pause to read.
Now that you know the basic things about heatmaps let’s move to the next phase.
How You Can Use Heatmaps To Improve Your SEO
Below are some effective ways to use heatmaps for improving your SEO. Let’s take a quick look at them.
1. Learn About Your User Behaviour
Visual analytics provide you with an opportunity to learn more about your user behavior. With heatmaps, you can identify the specific parts that get the most attention from your visitors. Which content in your page captivates their attention and which sections make them scroll no further – get all the information with heatmaps before proceeding further with your PPC campaigns and SEO programs. With proper heatmap data, you will understand how to improve your content strategy to manage to have more users visit your site.
2. Determine Your Content Structure And Length
Without SEO-friendly and high-value content, it is next to impossible to boost your rank. When it comes to creating SEO-friendly content, paying attention to your content structure and length is very important. Now the question is – how do you understand which structure and length are ideal for your visitors? Here comes the importance of heatmaps.
As mentioned, heatmaps will help you identify the specific areas on your page where your users are bouncing. Perhaps, many of them will stay with you until the 2000th word of a 4000-word article, and after that, they leave.
It may tell you that it is better to build a shorter page or that you need to make some changes to your article’s structure. Thus, this tool will show you what content structure and length work in the best possible way for your target audience. Basically, it will enable you to find what your audience wants.
3. Build A Better Internal Linking Strategy
Internal links are important when it comes to increasing your website’s credibility. Using an effective internal linking strategy, you can give search engines a message that your site is worthy of citation. So, how heatmaps can help you build a better internal linking strategy? With heatmaps, you can measure your internal link performance.
This tool will provide you with specific information, such as where your users click the most. When you get this information, you will understand if your link building strategy is working well. Are you a beginner? Well, we can understand how difficult it is for beginners to develop the right internal linking and other SEO strategies.
In that case, you can consult the SEO strategists at Intlum who have the right expertise to help you in the best possible ways during your journey towards improving your rank. If you other references of reputed search marketers, you can also consult them. However, make sure that the person/company you are consulting has the right expertise to guide you.
4. Optimize Your Page Layout
If you want to create a great user experience, you need to pay attention to your page layout. Things like white space, H1’s, H2’s, and H3’s appear first when it comes to page layout. Well, they are undoubtedly important, but there are several other factors like CTA buttons that also deserve your attention.
You can use heatmaps to collect information like how your visitors interact with your on-page elements such as CTA buttons. When you become successful in collecting such information, you will understand whether you need to change your page layout to create a better user experience. Heatmaps will also help you optimize your image placement for increasing your conversions.
5. Find Out Specific Elements Causing Friction
Another positive aspect of using heatmaps is that they will provide you with specific information, such as which design issues are responsible for poor user experience and which elements confuse your users.
Have you ever seen a website where certain items looked clickable but didn’t lead you to the next page? If yes, then you might know how annoying it feels. Well, your visitors feel the same way if they find any confusing elements on your site.
Click maps can help you identify specific areas where your visitors expect to find links or clickable elements. Thus, this tool will allow you to add links or other elements to those areas so that you could meet the expectations of your audience.
In addition to this, heatmaps will also help you figure out other problems that lead to poor user experience. What you need to do is to make a list of all the weak and confusing spots on your page and fix them as soon as possible to improve conversions and bounce rate.
Final Thoughts
Understanding how your users interact with your website’s content, on-page elements, and website structure will allow you to build effective SEO strategies. As a result, you can make an effective strategy to have your visitors spend more time on your website and, most importantly, revisit your site. Using heatmaps is the best option when it comes to measuring your user behavior. So, use this tool and get the best benefits out of it now.
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