What is white-label SEO reselling? – Picture this scenario: you operate a digital agency, and one of your clients requests assistance with SEO. Although SEO isn’t part of your usual services, you agree to help because you don’t want to lose the customer, and it’s also a profitable opportunity.
Naturally, you lack adequate SEO knowledge, but you assume it can’t be too complicated. After a few months, you realize that acquiring organic traffic and backlinks is quite challenging. Moreover, your team is unhappy doing something they aren’t experts in, and your client is dissatisfied.
This situation is all too common for many agencies in today’s world. They either spend valuable time learning SEO instead of focusing on their core competencies or offer SEO services without a solid understanding of how it works. Fortunately, white-label SEO reselling provides a solution to this problem.
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What Is White-Label SEO Reselling?
White-label SEO is a branch of SEO outsourcing that enables marketing firms to offer various SEO packages and bundles to their clients. You can establish your terms or offer the service on a month-to-month basis.
In simple terms, a white-label SEO reseller expands your existing service portfolio by providing SEO services you might require, such as reputation management, on-page SEO, link building, keyword research, and guidance to clients on optimizing their website’s potential.
In summary:
- White-label SEO resellers allow you to offer SEO services to clients without hiring in-house SEO specialists.
- You retain the profits while the white-label SEO reseller manages all aspects of search engine optimization, and the client benefits from a well-executed SEO program.
Common SEO Reselling Services
Agency owners must have a thorough understanding of the services offered by white-label SEO resellers before promoting them. Here are some of the services that can benefit your agency:
Keyword Optimization
Choosing the right keywords to target can be a challenging task. As an agency owner, you can charge a substantial fee for keyword research services that you outsource from your white-label SEO partner.
Link Building
Link building involves strategies to increase the quantity and quality of inbound links pointing to a website. The objective is to boost your client’s website traffic and search engine rankings.
Website Evaluation
Many website owners opt for this service when hiring an expert because it provides a comprehensive assessment of the current situation. When you enroll in an SEO reseller program, you can also offer this service to your clients.
Content Creation
Google and other search engines closely assess content quality when determining website rankings. Creating well-optimized content is crucial for your client’s website to rank well. In this regard, an SEO analyst can be quite beneficial, especially if the landing pages have a high conversion rate.
Summing Up
You can provide SEO services and present them as your own by joining a white-label SEO reseller program. This expands your range of digital services, saves you the expenses of hiring an SEO team, and increases your revenue potential.
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