Google Authorship & Its Insane Impact On Website Traffic [Infographic]

One of the most important things to do when building a successful website is to continuously analyze the way it constantly increases in traffic. You can’t just sit idle and hope people will start finding your website. You need to promote, produce and procure traffic any way you can. However, never buy traffic! That will do you no good since it is just a scam in 99 cases out of a 100. Google Plus has created a few interesting traffic generating features though, and Google authorship is one of them.

It’s not really a traffic generating feature per say, but it has some rather interesting side effects. Google Plus has had a projectile-like rise to the top. It is now the second most used social networking service (according to this infographic called The Irresistible Rise Of Google Plus And People Rank – The New P.R.). You might be able to trace that success down to its ever evolving features. When Google authorship was introduced, many people didn’t know what it was. Most people still don’t have a clue about its traffic impact, or even its usage as a feature.

Google authorship is a way to help search engine users find content from people they know or want to connect with. Basically what you do is personalize the visual search engine result and claim it as your own. For example, it means that when you have Google authorship incorporated on your Google Plus profile and your website, Google will start indexing the content you have created with images, circle count and a whole lot more. It helps Google further rank your content, and it is said to even increase you rank if you have Google Authorship enabled.

The real interesting side effect that comes with “signing up” for Google authorship is that it has been proven that people who use the Google search engine are more likely to click search results with a picture and Google authorship information than any other search result that shows up. As a matter of fact, in some cases, it increases Google authorship user’s content click through rate up to 150%. If anything, that should be of interest for any website owner.

So is Google really going to be able to give Facebook a run for their money (and of course users)? At the rate that Google is continuously adding, refining and inventing new social networking features, that might very well be the case. It looks like we all need to make another run to once again pick up our Google Plus accounts and start interacting. After all, if you want traffic, you need to be where the traffic is generated, right? (Infographic presented by Attwood Digital)

Google Authorship’s Website Traffic Impact


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  • comment-avatar

    increase you rank – increase your rank

    sorry I know everyone is working really hard but it looks like a very interesting document and that just kind of stood out to me.

  • comment-avatar

    yes, I also feel the impact of these on my blog

  • comment-avatar

    I love your infographic. It made ​​me better able to understand that google authoship very important. Thanks.

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    Dave 9 years

    It’s too bad they used that freakin’ awful font on the infographic. What designer in his/her right mind would choose that font for anything?

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    I have to disagree with the statement that “it has been proven that people who use the Google search engine are more likely to click search results with a picture and Google authorship information than any other search result that shows up”.

    I’ve seen situations where the displayed profile actually acts as a deterrent to a click and have found that in some situations it’s best NOT show a profile image.

    It’s not that the image was bad, it was more (I think) that the image didn’t match the perception. In these case the search profile is turned off (by un-checking the “Help others discover my profile in search results” in the Google+ settings) and then watch click thru’s go back up to their previous levels.

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    Matt 9 years

    I wish I could read this but the font is unreadable.

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      Michelle 8 years

      Yep, have to agree. That’s one of the worst infographics I’ve ever seen. Completely unreadable unfortunately :(

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    Hi Richard,

    Great article about Google Authorship. It is getting harder and harder to use this now though, schema etc.. and there are new mark ups in progress. Not sure how the average small business is going to be able to do any of this. Love the info graphic (agree re the font though). Is is ok to use it on my site? Will credit you of course.

  • comment-avatar

    Hello, I think your blog might be having browser
    compatibility issues. When I look at your website in Chrome, it
    looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!
    Other then that, excellent blog!

  • comment-avatar
    Obara 9 years

    Best INFO, thank you for share this
    I’ll learn about how to optimize website on SE like this site ofcourse.

  • comment-avatar

    This is very informative. I am trying to make the best of GooglePlus and integrated into my travel blog. If you know more articles about it please let me know. Thanks!

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    I have one question how do you create a google+ handle (the same like the one from twitter or Facebook) I cannot find any information about it on my Google+ account. Thanks for your help!

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    Goi 8 years

    Planning to Implement it on my site :) . Hope it bring more trafic

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    soccer 8 years

    yes this is true that google give lots of importance to google plus so i think use of google plus give you a very good benefits and good traffic

  • comment-avatar

    Hey, is this still available? I’ve read that Google is not using the author information for SERP’s, was that correct?
    I have added my Google Plus profile link in the Social Section of the Yoast plugin settings on my WP. Is that good enough? Thanks!