Many advertisers set up new ad campaigns every day to extend their reach to the target audience. Depending on your budget it may be easier to hire a professional and get help with setting up successful Facebook campaigns but doing it yourself is also an option and we are here to help you along if you choose the latter.
The point of this article is to help you avoid common mistakes by understanding the fundamentals of Facebook advertisement campaigns. It will save you both time and money.
Steps For Setting Up Successful Facebook Ad Campaigns
1. Create An Account On Facebook Ads Manager
Facebook Ads Manager is a tool that helps you create, edit and manage your Facebook ads. You can check views, see results and make changes for all your Facebook campaigns and ads. Facebook Ads Manager offers a powerful dashboard that provides all the details of your ad campaigns.
You need a business profile to use this tool. You can set up your account on Facebook Ads Manager With few steps that are given below-
- Visit https://www.facebook.com/business/tools/ads-manager.
- Go to Ads Manager.
- Fill in your correct details on the ad account setup page.
- Set up payment method and save changes.
Now Your Account is all set. You can create and manage all of your Facebook campaigns form here. For a new Facebook campaign through the Facebook Ad Manager, go to the “Campaigns” tab and click the green “Create” button.
2. Choose Your Facebook Campaign Objective
To set up a successful Facebook campaign, our campaign objective should be clear. For what reason, you want to do Facebook ad campaigns. Facebook Campaigns can be used for brand awareness, organic traffic increase, lead generation, and to increase your reach to your target audience.
On Facebook, you can select from a handful of campaign objectives that are listed below-
- Brand Awareness
- Lead Generation
- Video Views
- App install
- Store Traffic
- Catalog Sales
For example, if you want to increase the popularity and awareness of your brand among the customers, you can choose Brand Awareness and Reach from the list of objectives.
The More focused you are on your objective, the more it will help help you to craft a successful Ad campaign.
3. Set Your Campaign Budget And Schedule
Facebook Ads Manager allows you to set either a lifetime budget or a daily budget. A lifetime budget plans are good for long period ad campaigns. Whereas daily budget plans are good for short and medium-run ad campaigns. You can choose either of them according to your need.
After deciding your budget, you can Schedule the start and end times of your campaign. You also get the option to set your ads to run during specific dates, hours, and days of the week.
4. Choose Your Target Audience
Audience targeting is an important aspect of your Facebook campaign and it can make or break the success of your campaign, even before your Facebook campaign goes live. Facebook offers powerful and effective ways to target audiences. Its audience targeting criteria is accompanied by an audience definition gauge to narrow down your search. Facebook offers you to select the audience based on factors like age, location, language, gender, education, financial, work, etc.
You also get the option to select saved audience and Custom Audience. With this option, you can target the audience on Facebook who is in your database, visited your website pages that have a tracking pixel, or uses your apps.
It is one of the most important steps to be considered while crafting a successful Facebook ad campaign.
5. Create And Test Your Facebook Ads
This is the last step for setting up successful Facebook ads campaigns. To set up an Ad, Facebook gives you three following options to choose from –
- Create Ad.
- Use Existing Post.
- Use Creative Hub Mockup.
If you are building a new ad, you’ll need to input all the elements like images, videos, copy, etc. that create your ad. You can go to the Ad Creative section to find these elements. You can also find the option “Click to Website Ad” to increase the number of clicks to your website.
Once you are done filling in all of the details in the Ad Creative section, you can click Publish button to publish your first successful Facebook ad campaign.
If you have any questions regarding this article, you can ask me in the Comment section below.
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