How To Do Proper Keyword Research To Increase Traffic [Infographic]

As a content creator, website owner and entrepreneur, you need to make sure your SEO is spot on in order to help people discover your site organically. There are a million tutorials online about how to implement the best SEO tactics on your site, but one of the most traffic-driving variables are the keywords you use. It’s by implementing and utilizing advanced keyword research that you can really reach the masses and drive traffic to your website.

The keywords you use to identify your website and content directly impact the volume of traffic coming from search engines like Google and Bing. With the right keywords, short tail or long tail, you can actually beat your competition no matter how huge they are and rank better on search engines. It’s all about the keyword research and what strategy you decide to implement on your site.

There are plenty of tools online that will help you identify the best keywords for you and your content, but don’t go thinking it’s as easy as pressing a button and you’re done. Keyword research sometimes takes a good bit of effort and still you might not hit the sweet spot. When your keyword research is spot on, there is no limit to what volume of traffic you are able to drive to your website organically.

So how exactly do you go about a good keyword research tactic, and what tools are there out there? It is said that Huffington Post (and all of the other major websites) uses custom keyword research tools to find the best titles for their articles down to the second before they publish. As I said, there are a landslide of tools out there, but if you are just looking for a reliable one, I would say to go with the one that suits you best.

I have been presented an infographic called How To Do Keyword Research by Promodo which could be of use if you’re looking to increase your organic traffic by quite a bit. All you really need to do is look through it, follow the instructions step-by-step, and then see the results unfold as your traffic analytics start to bend the curve upwards. Keyword research doesn’t have to be a pain in your royal behind, but it does take some getting used to and patience.

Step-By-Step Keyword Research Guide

(Click Infographic To Enlarge)

How To Keyword Research Infographic


  • comment-avatar

    Hi – pretty infographic! :)

    However, one point I don’t agree with is how important Google keyword planner is.

    The problem with GKWP is it chops out 90% of results – yes, it only gives you about 10% of all available results! This is Google trying to stop spammers reverse engineering the results.

    So that means you would be starting off with a very limited list of keywords for your chosen area.

    One way around this is to use a Google suggest scraper. To tools which do this are S E Cockpit which is pricey at $97 a month, or Super Suggester mere $47 and a real bargain. That’s the one I use!

    There a post about SS here if anyone’s interested. I wouldn’t do KW research with out it :)

    It’s much better than Market Samurai, Keyword Discovery, and all the usual expensive tools.

    Best, Malc

  • comment-avatar

    Selecting the proper keywords for the website is a important task for optimizing a website. Finding well optimized keywords needs proper keyword research. Thanks for providing the infographics and the long tail keyword analysis tips.

  • comment-avatar
    CGT 9 years

    What about Long tail keyword? How can we find long tail keyword? I think nowadays Google Hummingbird gives more priority to information than keyword.What you say?

  • comment-avatar

    This guide is really amazing. I’ve been a Google extension “Keyword Everywhere” it helping me to keep my eye open for every available long tail keywords. Thanks for your guidance.