If you close your eyes and imagine the Nike brand, what do you see? Chances are you’re thinking about the white swoosh on a black background, and maybe the phrase “Just Do It” underneath? That simple exercise shows you the power of branding. If you’re launching a website for your business, it’s critical that you implement a branding strategy alongside your web design.
Branding is a key element of your company identity, and you need to display consistency in your branding across all platforms, from marketing materials and social media to your website. A branded website has many advantages for your business. The goal is to make your website or company the “top-of-mind” brand when your niche thinks about the market leader in your category.
Essentially, it is impossible to achieve this level of consumer awareness without a branding strategy for your site and business. This post unpacks everything you need to know about the importance of a business-branded website and how it can supercharge your online success.
In the digital economy, chances are your prospective customer have their first interaction with your business online. Typically, they’ll search for your business or click a link that directs them to your site and your company offering.
Your website not only acts as a sales and inquiry portal, but it’s also an informational reference point for people unfamiliar with your products or services. Therefore, it’s crucial that your site design incorporates your company branding.
Giving your website a branded feel helps the user understand your intentions and your company ethos before they even move past the homepage or landing page. Without proper branding, your prospect might forget why they landed on your site in the first place and bounce back to the search results.
Branding provides you with a toolkit you need for improving the recognition of your company in the eyes of your target market. The brand needs to enhance the reputation of your company by setting the right impression with the visitor.
Choosing a simple logo design, like the Nike Swoosh, is both powerful and memorable. Avoid using complex logo designs that are challenging to imprint in your prospect’s mind. With the right logo and branding on your site, you create a memorable user experience that prospects remember when they want to investigate your product or service offering.
A branding strategy improves awareness of your company and serves to provide your business with a consistent theme and look across all communication channels. Make sure your branding covers every aspect of your online presence, from your social media accounts to your website design. Keep the colors and font consistent across all platforms, and you’ll find it does a lot to improve the credibility and trust in your brand.
Your branding strategy needs to reinforce your advertising and marketing campaigns. Your branding should be in line with other market competitors. Search your top online competitors and try to model the same branding experience they present through their website.
Keep this branding message consistent across all advertising and marketing campaigns. This strategy not only helps to promote your products or services but it increases consumer awareness. If your branding is compatible, your advertising not only promotes the product or service but your business as a whole.
Branding your business adds value to your marketing strategy and your company. With the right branding strategy, you can create emotions around your service or product offering, giving it a premium feel that sets you apart from the competition.
The right branding strategy not only attracts customers it also makes you seem like a better employer. As a result, you’ll attract a higher level of employees, increasing your retention of key people in your organization.
Brands not only attract new prospects, but they help your customers bring you more business. Many of your prospects or customers will speak about your business to family and friends. By branding your site, you give your prospects a memorable experience they can recommend to their circle. The consistency of your branding should help to provide the same feelings and expectations for your referral traffic.
Building your website and your branding strategy are two parts of the same puzzle. When implementing your site design, stick to your branding colors, fonts, and design elements across all platforms.
Focusing on your brand when building out your website allows you to infuse your company’s message, mission, and goals into your product or service offering. As a result, you create memorable experiences for all visitors to your new website.
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