Categories: Technology

Moment Tracking Is The New Success Trend In Mobile Advertising

A new breed of mobile advertising and marketing is emerging and it comes from Kiip. Major players like Google have been using cookies to further increase their accuracy when presenting you with ads. Browser clients like FireFox recently announced they will block these ways of tracking Internet users so new ways of advertising have to be thought up.

Kiip is the first brand to implement their new method called Precision Moment Tracking mobile advertising. This new method of following mobile Internet users is quite appealing when you start getting into what it’s all about. The approach in itself isn’t really that hard to understand and perhaps that is the reason that it’s so appealing and genius. The whole concept of Precision Moment Tracking mobile advertising is based on what you are doing at a particular moment.

If you for example, pick up an app to figure out what to eat or perhaps a Map to search for the quickest way to get to a meeting you’re late for, the system will present you with ads that are specifically tailored for you.  It makes a whole lot of sense to incorporate this into mobile advertising and I am sure it will increase the CTR (Click Through Rate) quite significantly.

We are constantly seeing new breeds of mobile advertising.  This is perhaps the one that makes the most sense. It’s when you are being approached by advertisers when you’re actually doing something that has to do with what they advertise (if that make sense) that you are more keen on actually clicking through in order to learn more about it and perhaps even purchasing what they have to sell. It makes a whole lot of sense, don’t you think?

Have a look at the video below to learn more about this innovative new way to entice mobile Internet users to buy products and services based on what they are doing at the moment. Mobile advertising is evolving at an ever increasing pace, and this is I am sure, one of the first steps to truly making mobile advertising work for the mobile Internet user as well as the advertisers themselves without the inconvenience to the mobile user.

Kiip’s Precision Moment Tracking Mobile Advertising

Precision Moment Tracked Mobile AdvertisingPrecision Moment Tracked Mobile Advertising

Precision Moment Tracked Mobile AdvertisingPrecision Moment Tracked Mobile Advertising

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

Recent Posts

Custom CRM Is Essential For Your Business Growth A Guide

In this article, we’ll discover a Custom CRM, why it’s crucial for groups, and what…

19 hours ago

Insights From Lena Esmail On How Technology And Community-Based Care Can Work Together

The healthcare industry is at a crossroads. As technology continues to revolutionize the way we…

2 days ago

Dennis Pappas: Designing Green Spaces For A Better City

Dennis Pappas is a landscape architect with a clear mission—make cities greener, healthier, and more…

2 days ago

David Bellini: Navigating The Future Of Technology With A Grounded Vision

In the fast-paced world of technology, David Bellini stands out not just for his innovations…

2 days ago

The Smart Shooter’s Checklist For Buying 12-Gauge Ammo

Shotgun shells are not one-size-fits-all. Whether used for hunting, home defense, or sports, the proper…

2 days ago

What Conditions Qualify For Medical Cannabis At A Dispensary In Cincinnati?

Have you ever wondered whether medical cannabis could be an option for your health concerns?…

3 days ago