If you’ve never heard of Multiexperience, then don’t worry, as you aren’t the only one. Despite many industry insiders attempting to initiate a wider conversation about this vital topic, the phrase “Multiexperience” still leaves most scratching their heads. Therefore, it’s probably for the best that we rectify this gap in our collective knowledge and examine what Multiexperience can offer to the public.
Multiexperience is a phrase coined by the global research and advisory firm Gartner, Inc., who cottoned on to the trend in late 2019, and gave it a title. Multiexperience concerns the increasing plethora of devices and platforms and the respective differing experiences that they offer. This, of course, presents an issue for app developers to ensure that their product presents a consistent experience across multiple differing platforms.
Multiexperience, therefore, is about adapting to the multitude of devices available on the market for the future. Technology companies have, of course, woken up to this reality, and Gartner themselves predict that by 2023, over 25% of mobile apps will be run through a Multiexperience platform.
As each individual in the developed world now owns an average of 3.2 devices, the opportunities of Multiexperience will become increasingly apparent. It’s also, therefore, worth examining how Multiexperience may affect some of our favorite devices.
With the rapid expansion in the choice of devices and technology on the market, laptops can often appear a little outdated and lag behind developments in tech, which most often premier on mobile devices. However, the opportunities which Multiexperience offers can still be utilized by laptops.
Given that most users have either a laptop or desktop computer, their inclusion in modern-day life, from office work to home entertainment, remains unparalleled. Laptops and desktop computers offer a larger screen size and clear controls, meaning a larger audience can be utilized across older generations who may be cautious of other devices.
Multiexperience will, of course, be seen most prominently via smartphones, with the vast majority of us carrying one around in our pockets each day. One sector which has utilized the dominance of smartphones is banking.
With the need for awkward and often lengthy trips to brick and mortar banks reduced via online banking apps, Multiexperience can assist global banks with ensuring a consistent product is projected across their applications.
The modern mobile device comes equipped with geo-targeting, cameras, and other functions to allow for a multitude of versatile solutions meaning mobile devices offer a revolutionary opportunity for business to widen their reach.
Another technology-focused industry which has utilized smartphones is the casino gaming industry. Multiexperience is already poised to make gaming apps, particularly casino apps, even more immersive, and developers are working hard to produce technology that can replicate the experience of a real casino floor.
In the coming years, it’s likely that more and more of us will switch the green felts of the poker table for playing on our smartphones, and, when this happens, the popularity of enticement offers like casino free bonus no deposit keep winnings will no doubt proliferate wider as brands fight for market share.
Despite sharing many similarities with smartphones, tablets also bring some unique advantages of their own, which sees them bridge the gap between smartphones and laptops. With larger screen-size than other mobile devices, meaning the better display of information, as well as their reliance upon Wi-Fi for connectivity, tablets are an ideal platform on which app-based Multiexperience can grow.
If you are interested in even more technology-related articles and information from us here at Bit Rebels, then we have a lot to choose from.