Updated Study Shows Most Important SEO Ranking Factors [Infographic]

We’ve written a lot of articles about SEO, and it’s a topic we are truly passionate about. In the blogging world, it’s a victory to see something you’ve written rank well in Google, or at least it is for me. SEO doesn’t have to be hard, and once you get the hang of it, it’s actually fun. There are so many bits and pieces that are involved when it comes to your SEO ranking, and some of them obviously weigh more heavily than others. This will help you know what weighs the most.

The thing about SEO that keeps it interesting is that it’s always changing. The things that were important to do last year at this time are not the same things that are important to do now. If you stay on top of the SEO trends, you know they’ll always keep you fresh and on your feet.

This infographic called 2013 Ranking Factors and corresponding chart are both from Searchmetrics. They are part of the Searchmetrics Rank Correlation 2013 Study For Google USA, which was just released a few days ago. As you can see by looking at both of these (especially the chart beneath the infographic), some of the most important factors are based on social media, and not on traditional SEO tactics.

For example, you’ll see by looking at this that putting the keywords in the body of your text is about halfway down on the list. However, Facebook shares are right up there towards the top of the list. If you are interested in SEO ranking factors, you’ll like looking at these charts. Some ‘SEO experts’ have already come out to say that they doubt some of the findings in this study. Searchmetrics has responded to each one of those doubts, and thoroughly explained where they derived this information. You can read that here on the Searchmetrics Blog. Enjoy!

Most Important SEO Ranking Factors Explained

(Click Infographic Below To Enlarge)


Most Important SEO Ranking Factors In Order

(Click Chart Below To Enlarge)


Via: [All Twitter] Header Image Credit: [eWritings]


  • comment-avatar

    your post is fantastic as always

  • comment-avatar

    Hi Diana,
    Would you axplain how Infographics form such an important factor for seo more in detail. Do not understand how it will help link building. For someone rather new to SEO , would love to hear more on this.

  • comment-avatar

    Presented beautifully. It’s interested how Google Authorship isn’t included in the charts as that’s something that’s becoming increasingly more relevant.

  • comment-avatar

    Thank you for your comments. I agree about Google Authorship. My guess is that will start becoming even more relevant and start showing up on these types of lists.

    Sana, about creating infographics – they are good for SEO for several reasons. First of all, if it’s done well, it’s good content, and Google always rewards good content. However, there is huge backlink potential with infographics. If you share it in social media, and if people like it, they will retweet it, share it on Facebook, pin it to Pinterest, and share it on their own blogs. Proper etiquette is to link the creator of the infographic in the blog post…and that doesn’t take into consideration the traffic you’ll receive because of it. People love infographics IF they are done well.

    I hope that makes sense!! :)

  • comment-avatar

    Thanks for the info Diana! I find many of my clients often learn better or are more receptive to infographics. It’s not enough to simply tell them anymore as many want to learn SEO and how it works, especially in the small business niche markets I work with. Thanks again for the great post!

  • comment-avatar
    Leo 9 years

    http://www.seodrive.org should be included

  • comment-avatar
    Sunder Reddiar 3 years

    I really appreciate the effort put by the team. Can anyone suggest me the latest post on Most Important SEO Ranking Factors explained in the same way as this post.