Categories: Technology

The World’s First Working Transparent Car

One frustrating thing about big SUVs and expensive sports cars is that in almost every one, the front windows are smaller than the windows in regular vehicles. This brings with it a ton of hidden angles that the driver can’t see around and can’t pay attention to. This also makes the car very hard to drive since you must always pay attention to what might be appearing in these hidden angles. Most accidents happen because the driver wasn’t able to see whether there was another vehicle speeding up beside or behind him.

Shell, the oil and petroleum company, decided to change all that, and at the same time show the world why their oil is the best one for your car. They thought that if they could show you how the oil flows inside the car and how it is used, you would see why you should choose their oil. They went through several ideas about how to make this possible. They considered everything from x-rays to mini cameras. However, the final decision was to make a car exclusively out of transparent materials.

This entailed remaking and coping each part of the car, all 2,000 parts of it, to make it possible to really see the oil work its magic inside the car’s engine, etc… Upon finishing this, they shot their commercial and it’s nothing less than stunning. A lot of people have argued that the whole thing is a stunt and that the car, of course, is computer generated. So, Shell set out to distribute the behind the scenes information to really show how the car was built. Let me tell you, it’s a marvel of engineering, and I’m stunned by the fact that it is actually working. I so want one of these now… imagine the easy driving capabilities, but then again, privacy would be no show. Maybe that wouldn’t matter, after all, we’re all used to giving up our secrets all over social networks… right?

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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