If you are like most people, you’ve likely already noticed that there is an app available for everything these days. Need to schedule or reschedule a dental appointment? No problem, there is probably an app where you can do so.
Want to redeem on that money you just spent? No problem, just open that big box store’s app and do so with your account. There really is no end to it. That being said, these apps aren’t just for big named companies. In fact, more and more midsize businesses are following the mobile trend, and you should consider getting your small company on board as well.
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Be Visible At All Times
Did you know that the average American spends more than two hours a day on his or her phone? Well, believe it because that’s what the data says. It is true that only a handful of applications make up the bulk of this total usage, but that does not change the fact you have to scroll and scan your device for the apps that you want to use. You use these apps every day, you know exactly what this means. Just having your app listed on that phone is a huge advantage.
Even if your app isn’t the one that the customer is targeting, you can still benefit from being present there. Maybe that customer will see your app and remember that he or she needs to pick up some dog food from you or schedule an appointment. Whatever the situation is, there are tons of benefits from just being visible at all times.
A Direct Marketing Channel
You can speak to any professional at Angular Development Company and they are going to tell you without a doubt the biggest advantage of a mobile app is the direct link that it creates between you and the client. It is true that apps serve many purposes like providing general info, prices, booking forms, search features, user accounts, and news feeds, but the gist is – there is a direct link.
Want to let your customers know about an upcoming event? Maybe a sell? Maybe a huge promotional get together? All you have to do is take advantage of push notifications and convey the information to your customers.
Providing Value
Don’t you feel much better when you are getting a little something in return for your purchase or loyalty? Sure, you are getting the product or service that you are paying for, but knowing that the company is grateful for your time and money goes a long way. This is why loyalty programs are so effective. And, digitalizing these loyalty programs only makes the whole situation that much easier for your customers. They can collect their rewards or check their status right from their mobile device, which they are already using 2 hours out of the 8 hour day.
Stand Out
Yes, every big box store and their neighbor has an app that they offer to customers, but how many small businesses do you see with this kind of reach? Not many right now, but more and more are jumping on the bandwagon. If you get in right now, you’ll be one of the first. You could be a true pioneer and this is something that’ll go a long way because this is a trend that is already catching on, meaning you only have the benefit of standing out from the pack for a short, short while before every business from small to large is using these apps. Stand out while you can!
If you are interested in even more app-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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