Consumers get barraged with emails daily so it’s imperative that your business’ email copywriting stands out. Read how to create memorable email blasts. The most effective marketing tool is email marketing since for every $1 spent, you get a return of $44. To take advantage of this, your emails need to stand out. Follow these 7 email copywriting tips to get the best results.
1. Know Your Audience
The first rule for all email campaigns is to know your audience. Having a well-crafted message doesn’t matter if your audience doesn’t care about what you’ve written. If you have a buyer persona, get familiar with it.
If you don’t have one, create a persona by finding out what you can about your audience from web analytics and reviewing interactions on social platforms. The goal is to know your readers well enough that you can speak with authority to their wants and needs.
2. Captivating Subject Line
One of the most important parts of email writing is creating a subject line that captivates your audience and motivates them to open the message. This doesn’t mean you should use gimmicks. If you do, you risk losing them as a subscriber. Instead, focus on the benefits they can expect from your email, or what they might miss if they don’t open it.
3. Use Personalization
Personalization is key with emails, even if you’re doing email blasts. Your audience wants to feel like you know and understand them. The simplest approach is to use the reader’s name, but it goes beyond that.
To make the most of personalization, segment your mailing list. You could consider segmenting by age, location, buying preferences, and more. This allows you to send messages that are specific and relevant to different groups within your list.
4. Be Relatable And Engaging
In addition to knowing your audience, you should let them get to know you with emails that are relatable and engaging. Think of it as having a conversation with your prospect or customer. They want to know a little about you, so they know you’re a real person. They also want more than dry statistics. One great way to do this is to start with a story. People love stories, and this will draw your reader in as well as make you more personable.
5. Keep It Short
People are busier than ever these days, and most don’t want to spend time on a long email, especially if they’re on a mobile device. This means keeping your emails as succinct as possible. You want to give all the necessary information, but nothing more. Cut out anything that’s not directly relevant.
6. Make It Easy To Read
Another of the copywriting tips to remember is making your email easy to read. Avoid using jargon or complex sentences that require a lot of attention. You’ll get a better response if you use shorter paragraphs and sentences, with plenty of white space. The goal is to make reading your email feel effortless.
7. Strong Call To Action
Finally, you need a strong call to action. This might be directing the reader to a landing page, asking them to respond to the email, or taking some action on social media. The action should also benefit the reader. Whatever it is, make the action both clear and easy to do, so your reader doesn’t have any confusion about the next steps, or why they should take action.
Effective Email Copywriting Is Key
Email is a great way to reach people, but for it to work, you need effective email copywriting. If you follow these tips, you’ll have a much better chance of connecting with your audience and getting the results you want. Need more tips about your business? Keep browsing our blog under our Business section.
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