It can sometimes be hard to understand why your business isn’t picking up even though you have a great product or service to offer. You might be thinking you need to put more money down the marketing drain, or perhaps spend more time on social media. What most business owners fail to understand is that the source of bad business could be as simple as a faulty brand image. It could even boil down to something as simple as needing to switch out your company logo for a new logo.
But then we stumble on the question of how do you know you’re in need of a new logo? There are of course a whole truck load of ways to find out whether you need to touch up your brand image a little. You could always ask your customers or clients whether they think your branding is sufficient, or even if it’s in line with the product or service you offer. It can be a time consuming and costly endeavor to change it, and one that could end up putting you in the same position you were in even before you started asking the question.
Branding can be a serious business, and usually it means you will have to keep balancing a whole lot of social networking accounts. Not only that, but you also need to keep an eye on the results of your branding. Wouldn’t it be a whole lot easier if your followers and fans did the work for you instead? With good branding, you can achieve all this, but it will take some work to get there.
We could always consult a flowchart called Do You Need A New Logo? presented by Design By Watermark. It’s a somewhat humorous view on the whole matter, but it could very well give you a little insight about this highly relevant and pressing issue. You’d be surprised by how many companies have changed their company logo for a new logo and reaped unimaginable success because of it. Have a look at this flowchart and see if you and your brand are in need of a new logo.
Find Out Whether Or Not You Need A New Logo