Shopping By Color: The Designer Way To Buy Groceries

Whenever it is time to go grocery shopping over here I usually make the legendary list. Yup, it’s all about optimizing, and the more detailed the list is, the faster the whole trip will be. I sometimes even try to list the items the way they are positioned in the store I am going to. That way, I can simply walk straight through the store and right to the cashier just picking up the items as I go. It might seem like geekery to you, but it has proven to be quite a time saver and optimizing is what I am all about.

There are other ways to shop for groceries as well, and they don’t always come across as very sophisticated when you first glance at them. Why not switch it up a little bit and make the trip to the store not so mundane and boring like it usually is? For example, why not just go for items from the left side of the isles or set a timer for how long you are allowed to be in there? That should make for a fun and different shopping experience.

For designer Marco Ugolini, the trip to the grocery store is something entirely different than just picking up stuff to eat. In this designer’s life, it’s a colorful trip where his imagination and the color palette in his mind are what make grocery shopping a full on adventure. What Marco does is fill that basket with only the same colored products. It can be anything, as long as it matches the overall color pattern that’s going on in there. This project is entitled “Per Color,” and it is (hopefully) an ongoing photography series.

Looking at these images makes me want to go grocery shopping right now. Sure, the basket doesn’t look very healthy, but your refrigerator will probably be the most stylish ever when friends and loved ones are allowed in there. This is totally the way to go if you have a refrigerator with a glass door so you can see the items inside. You could even fill each shelf with a certain color, and it would make the whole eating and cooking food experience one of the most colorful you can think of. It’s a brilliant idea, and a perfect lifestyle for the hardcore designer.