21 New Content Marketing Rules [Infographic]

Before you start thinking about marketing your idea or brand, a good thing to do is plan your brand awareness marketing campaign. Without a specific plan, there is little you can expect to achieve in this harsh social media climate where everyone is trying to be seen. There are an unlimited number of things you could do to get attention, but when it comes to getting the word out, these 21 new content marketing rules are something you should have a look at.

We have visited the topic of content marketing many times before, but it seems there are plenty of things left to talk about in order for all of us to reach the people that we really want to reach. I was thinking the other day about how we here at Bit Rebels could reach further into the airwaves of the Internet and reach people who have yet to discover the compact news flow that we have to offer. I had a short discussion with my partner, and we agreed that we would look into several other approaches. But that’s just it, there are so many approaches that you could sometimes get lost in the noise of it all.

When I think about content marketing, I always end up at the same place, which is original and engaging content that people want to send to their friends and loved ones because they either find it interesting, funny or even shocking. Unfortunately, any blog or online newspaper runs the risk of becoming a gossip or a surprise generator website in the bad sense of the words. Is this good or bad?

As you can see, the questions are many and they will most likely never end. That, on the other hand, is a good thing because that means that there is always room for improvement and refinement. When it comes to the content marketing rules we can consult a fresh infographic presented by Kayak Online Marketing called 21 New Rules Of Content Marketing.

It should be said that even though many people would like there to be sure ways to succeed with brand awareness marketing, it’s the content marketing rules that determine the outcome of your social media marketing campaign. When you know how to update, interact and engage on social media, half the battle is already won. There are plenty of examples of this where ordinary people have become social media icons in the eyes of the ordinary users.

With these new content marketing rules, you definitely have a better chance of slipping through the social media noise and actually ending up on someone’s top list. It won’t be easy to adapt all of these, but the more you can incorporate into your campaign the better. As always, when I write articles concerning this topic, I say that it’s through engagement, transparency and presence that you will reach ordinary users who are the true engine behind social media.

21 Important Content Marketing Rules To Follow

(Click Infographic To Enlarge)

21 Content Marketing Rules Infographic


  • comment-avatar
    Tangerine Digital 9 years

    Hey Richard, a great post. You have portrayed your article in an amazing way with all innovative info graphics, they are just marvellous. The pointers provided by you are very informative and useful for the businesses who are thinking to invest in Content Marketing. We at Tangerine Digital (www.tangerinedigital.com) have hands on experience in experiments new ways of Content Marketing over varied Digital Spaces for our clients globally.
    Thank you so much
    Team Tangerine Digital

  • comment-avatar

    Thanks for featuring my infographic. It’s been a real hit for us, helping the companion slide presentation reach more than 3,700 views.

  • comment-avatar

    There are many important elements in this work…I do think that as part of creating engaging content, we need to focus more on showcasing expertise within the company. Help buyers see the personality and experience of the individuals that make up the brand. This helps build confidence in the buyer and helps them create a lasting relationship vs. a transactional one.

  • comment-avatar
    Jai Desai 8 years

    Was this created before a year ago???

  • comment-avatar
    Chicago Franchise PR 7 years

    It really does help to recycle the good classics. People seem to respond to that.

  • comment-avatar
    unitmask 7 years

    Nice content. loved it.

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    SEO 5 years

    Given that search engines have complex algorithms