Exploring new and interesting facts can be real fun, but sometimes, they can help you intensify your perception, and give you a clear picture of a particular concept or trend. Here, we are going to share the ten amazing facts about responsive web design that will blow your mind and improve the way you execute your strategies while designing a responsive website.
In the current scenario, responsive web design has become a buzzword in the web design and development industry. The constant use of smartphones, laptops, and tablets instigated professional web designers to create a site that can adapt to any type of a device used by a user while browsing your site. This means it will immediately scale and adapt to fit the screen size of a device (be it a smartphone or tablet) to display the content, images, and other aspects of web designs, without ever compromising its quality.
So, if you haven’t optimized your site for different devices and mobile platforms, you need to think beyond the line and learn ten most interesting facts about the responsive web design.
Google Prefer Responsive Sites
A website having responsive design has a great chance to get higher ranking on Google and other search engines. Last year Google introduced its ranking algorithm where it brought out the mobile-friendliness as one of the key factors to optimize the ranking of sites on SERPs. Since then, responsive or mobile-friendly websites have shown a tremendous growth across the web.
Responsive websites not only enhances the user experience of desktop visitors but also give rich browsing and navigating experience to mobile visitors. And that is the reason why Google made the decision to favor responsive sites over non-responsive ones in its search engine ranking algorithm.
Mobile Visitors Usually Wait 6-10 Seconds Before Discarding A Site
According to a Kissmetrics survey, 73 % of mobile users say that they’ve discarded a site that takes too long to load a web page. 30 % of mobile users wait 6-10 seconds for a site to load on their smartphone or tablet while only 16 % users wait for 5 seconds before abandoning a website.
The survey also claimed that 33 % of mobile users expect a site to load as fast as on a desktop computer or even faster.
Over 50% Of Internet Searches Turn Up On Mobile Devices
According to a report from Search Engine Land, over 50 % of searches turn up on mobile devices.
There is no surprise that over half of the population is browsing the Internet either via their smartphones or tablets. Due to the availability of on-the-go Wi-Fi facility, more and more people are getting towards mobile devices to access the web. Plus, the smartphones and tablets are less expensive as compared to desktop computers.
The redundant use of mobile devices for accessing or browsing the internet are allowing web designers to build a responsive website that can work smoothly on multiple devices and screen sizes. No matter from which device your visitor is accessing your site, make sure you provide them a quality user experience while navigating web pages through your site.
53% Of Emails Were Accessed Via Mobile Devices In 2015
Over the last few years, desktop emails have slowly been discharged by smartphones, tablets and web apps. The accessibility of using email becomes super easy with the responsive design.
The responsive email templates have an incredible chance to get higher click rates on all devices and screen sizes. According to research, MailChimp marked a 5 to 15 % boost in actual clicks with responsive design.
Responsive Design Improves The UX
Well, this is not a surprising fact, but yes it is one of the crucial aspects that you need to keep in mind while designing your website.
Web designers create responsive websites to give rich and soothing user experience to both the desktop as well as mobile visitors. No matter what device your potential visitors are using, rendering a quality browsing, experience is the key to success.
Mobile-friendly web design allows mobile users to view your site or read your content, without needing to pinch the screen. And the best part is that rendering a quality user experience on multiple devices keep your visitors satisfied, and they will come back, which in turn boost your digital marketing strategies.
High Bounce Rate On Non-Responsive Sites
40% of web users discard a result if a non-responsive website pops up in a search engine query. It means you need to make your site responsive if you want to drive more potential visitors across the web.
Other Interesting Facts About Responsive Web Design
- Around 8 out of every ten visitors/users may stop reading the content if it doesn’t display well on the mobile device they are using. Again, the accessibility and readability matter a lot when it comes to creating the responsive web design. Make sure the content, images and other aspects of your site look amazing on different devices and screen sizes.
- Nearly 67 % of users prefer responsive website over non-responsive while purchasing products or services online with their smartphones.
- Despite manifold benefits of mobile friendly websites, some reports claim that 91% of all small-scale businesses don’t have responsive websites. OH! That’s surprising!
- Some experts believe that around 2.6 billion of people across the world (over 1/3 of global consumers) will use advanced mobile devices (smartphones, iPhones, tablets, etc.) by 2018. Therefore, it is essential to create mobile-friendly websites and serve the needs of your potential visitors, regardless of the fact that what they use to access your site.
These are some of the interesting facts that will help you know more about the responsive web design and what web design firm to use. Of course, the benefits of creating mobile-optimized websites are incredible, but make sure you hire a reliable web design and development company that has good experience in building responsive web design.
I hope you enjoyed this blog post.
Author Bio: Lucy Barret is a Web Developer and a passionate blogger. She is currently employed at HireWPGeeks Ltd., and managing HTML to WordPress conversion projects and has a team of expert developers to assist her in every project.