The pandemic has brought with it many problems for businesses, as social distancing and lockdown measures prevented many popular sales techniques from taking place. However, there are many virtual ways in which you can achieve the same results instead.
Therefore, here are 5 ways that you can boost brand awareness during the pandemic.
SEO is an abbreviation of the term search engine optimization. In short, SEO are methods that are used to boost the ranking or frequency of a website’s results returned by a search engine, in an effort to maximize user traffic to the site.
High search engine rankings will do wonders for your brand awareness. This is because your brand will be easier to find, but it will also be closer to the top of the search results, which makes your brand seem more credible to your audience.
To really utilize SEO to increase brand awareness, it is essential that you use the right keywords in your campaigns. Research strategies related to your products, services, or your niche within the market. This will allow you to set yourself apart from the competition.
A webinar, or multimedia digital experience, allows you to host an informative session, imparting teachable information and expertise to paying attendees and potential customers. Within the webinar, you can then subtly plug your product.
This will show your brand to be a market leader in terms of knowledge and expertise, increasing and promoting brand awareness. After the webinar, attendees will have learnt new appliable information and trust that your brand is well informed.
3. Internet Influencers
The value of influencer marketing globally has more than doubled between 2019 to 2021, growing from $6.5 billion to $13.8 billion in the three years alone. Influencers can share your product to their established following on social media, discussing, reviewing, and promoting your brand.
Companies might gift products to Youtubers in the hope that they will review them on their channel or pay for a sponsored advert on YouTube or Instagram. It is no secret that influencer marketing has huge sway in whether users trust a brand and its products, which is why internet influencers are here to stay.
4. Branded Packaging
There are many brands out there that are instantly recognizable by their packaging. Whether it is the logo, color, interesting shape, or graphic design, these brands are able to captivate the audience before they even open the product.
Branded packaging offers another touchpoint to the value your brand gives to each customer’s experience, creating an emotional connection with the customer. It is also a great way to distinguish your brand from other market competitors.
5. Social Media
In 2020, over 3.6 billion people worldwide used social media. By 2025, this figure is projected to increase to nearly 4.41 billion global social media users. With such an opportunity to advertise your brand to such a large audience, it is essential that you really utilize the power of social media.
Whether you post regularly across all social media sites, post hilarious memes on Twitter, or create a Facebook group and a community, social media can revolutionize your marketing strategies and brand awareness.
And there you have it – 5 ways to boost your brand awareness during the pandemic, and beyond.
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