Stunning Fashion Show Holograms

Do you remember the amazing holographic 3d image of Kate Moss floating during the Alexander McQueen Fall/Winter 2006 runway show. That totally blew me away. I love incorporating technology in most of the events that I produce. It may be difficult but something that is worth doing usually is.

Holography (from the Greek, ὅλος-hólos whole + γραφή-grafē writing, drawing) is a technique that allows the light scattered from an object to be recorded and later reconstructed so that it appears as if the object is in the same position relative to the recording medium as it was when recorded. The image changes as the position and orientation of the viewing system changes in exactly the same way as if the object were still present, thus making the recorded image (hologram) appear three dimensional.

The technique of holography can also be used to optically store, retrieve, and process information. While holography is commonly used to display static 3-D pictures, it is not yet possible to generate arbitrary scenes by a holographic volumetric display.

Hologram film by Viktor and Rolf in the Arnhem Mode Biennale 2009. The stunning dress is in colaboration with Swarovski and also the opening dress for their virtual Spring 09 fashion show.

After you have watched them both you will see the big difference in terms of movement and opacity.  Thanks to technology, people can have different forms of visual feasts combining digital and real life.