New technologies are taking the fashion and jewelry industries by storm – and smart companies in the field definitely take notice. From the futuristic 3D printing craze to the new way of grading diamonds and from the manufacturing stages to the marketing side, here are some of the newest tech-infused ways to craft and sell jewelry.
1. Unique, Futuristic Bling With 3D Printing
Manufacturing jewelry is not what it once was. And neither is fashion, all thanks to the new 3D printing technology, which completely changed the game in these industries. If you ever dreamed of a truly unique engagement ring, now you have the chance to actually get it – and we’re not just talking about a different diamond cut, color, finish or gemstone. These days, you can actually opt for a 3D-printed engagement ring. Or choker, or strand of pearls, or bangle – or wedding bands while you’re at it.
The 3D jewelry printing industry is gaining more momentum, with various sellers offering their clients the possibility of complete customization of their dream bling; and with fast delivery, no less. The technology gained a lot of popularity in the pearl jewelry niche, with companies now manufacturing pearls in this truly unconventional, almost futuristic way – and they say that the 3D methods allow them to save money, as well as labor.
If you’re tempted to give it a go, there are various companies out there that give you the possibility of creating your very own 3D printed jewelry piece, be it a pearl necklace, an engagement ring or a brooch – all starting with price tags from around $500.
IMAGE: TIMES OF ISRAEL
Artificial Intelligence – The New Way To Grade Diamonds
Advanced technologies are infiltrating themselves in the game of grading diamonds – and that’s a major upgrade in the industry. Since human perception comes with its understandable, yet the undesirable array of inaccuracies, artificial intelligence diamond grading is definitely a welcomed step. Back in 2016, AI-based grading technologies were announced and in 2018, the world already has a high-functioning artificial intelligence diamond grading lab, based in Israel.
The human eye comes with many errors, which makes standardized diamond grading utopic. As a result of manual grading, various discrepancies between different labs have been reported – and that is concerning to the vast majority of customers. One of the main positives when it comes to AI diamond grading is consumer confidence. The majority of diamond jewelry customers come from Gen Z and the Millennial group, two generations known for their high standards. With AI in the mix, the clients’ confidence is definitely heightened. Knowing that the products they are about to purchase had been objectively graded, without any human error involved, is a big plus.
IMAGE: MONSTER INSIGHTS
Analyzing Customer Data With Smart Tracking Tools
New technologies have definitely marked an upgrade in the way jewelry is crafted and produced – but they haven’t stopped there. These days, an essential part in selling jewelry is analyzing customer data with the help of a wide range of analytics tracking tools. The new digital era made its mark on the jewelry industry – and today, the vast majority of manufacturers are avid fans of systems like Google Analytics.
Being in-the-know regarding what customers are looking for and what keywords they are searching for is now an essential part of the jewelry selling game. Not only can these smart digital tools provide solid data about the customer’s intent, but they are also able to measure users from mobile devices. Moreover, tools like Google Analytics help jewelry sellers by providing tracking that indicates the social media outlet the customers are coming from, be it Instagram, Twitter, YouTube or Facebook.
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