The crypto market is rich with innovation, but few projects have cracked the code on everyday usability. For $SAN—a meme coin built around the internet-famous Shiba Inu, San Chan—accessibility isn’t just a buzzword. It’s the backbone of a business model built for scalability.
At the center is Japanese creator Kantaro Inagaki, who grew a million-strong following by sharing clips of his daily life with San Chan. Like many influencers venturing into crypto, Kantaro faced a critical problem: how do you convert mainstream fans into blockchain users without overwhelming them?
“If you have a few million TikTok and Instagram followers, then you want to find a way for them to join the crypto community without having to onboard them to Solana,” he notes.
IMAGE: KANTARO INAGAKI
Rather than introduce wallets and white papers, the $SAN team designed an intuitive system grounded in e-commerce. Using a custom Shopify-to-Solana integration, they launched a merchandise store that processes purchases in fiat, while engaging the blockchain on the backend. It’s frictionless for consumers, but strategically engineered for tokenomics.
“Now anyone can support us by just buying merchandise, and the technology does the rest in the background for you,” Kantaro explains.
The core of the model is a deflationary “buy-and-burn” mechanism: profits from merch sales automatically purchase $SAN tokens, which are then removed from circulation. This approach tightens supply while creating a sustainable path to value retention.
IMAGE: KANTARO INAGAKI
“The merch is a pure non-profit initiative as no one wants to make money from fans,” says Kantaro. “Our Shopify to Solana technology automatically buys and burns $SAN tokens with profits from every sale.”
The business logic extends beyond token economics. The structure supports a long-term charitable vision tied to the project’s performance. Fewer tokens in circulation could mean higher token value over time—an outcome designed to benefit philanthropic initiatives downstream.
“The way this is done means those tokens can never be sold again and has a positive impact on the overall value,” Kantaro adds, “which means our charity donation can grow over time.”
In a market flooded with speculative hype, $SAN presents a more functional and ethically grounded framework. It engages consumers through a product they understand—merchandise—and makes their participation count, even if they never touch a crypto wallet.
IMAGE: KANTARO INAGAKI
Looking ahead, Kantaro and his team plan to license the Shopify-to-Solana tool to other meme coins, scaling the solution beyond their own ecosystem. “We are in fact planning to open up the technology to other Solana meme coins so that they can use it as well. It was a natural next step and we have partnership requests already,” he shares.
With this infrastructure in place, $SAN could mark a turning point for retail-led onboarding. It’s a business strategy that blends tech, commerce, and community—positioning merch not just as swag, but as a serious gateway to decentralized finance.
Download the app and explore the future of fandom at
- iOS: https://apps.apple.com/app/id6744596178
- Android: https://play.google.com/store/apps/details?id=co.shopney.sanchanapp
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