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We are a generation of people who live on their phones. We organise our lives through them and continually find new ways to communicate on them. Whereas previously a mobile phone was solely used for making phone calls or *gasp* even texting, we have now taken our phone reliance to a whole new level. ...

Technology

25 Social Media Tools Your Brand Should Be Using [Infographic]

Using social media for promotion, interaction and engaging is a tough endeavor if you don't know how to analyze the results. It doesn't really matter if you're an individual or a brand, if you're looking to progress, you need to know the result of your efforts. That's where all the social media tool ...

5 Basic Steps To Social Media Success That Are Easy To Forget [Chart]

Sometimes the simplest, most important things in life are the easiest to forget. For example, it's easy to forget to brush your teeth, charge your smartphone and take the emergency brake off before driving. But if you forget to do those things, there are consequences. For brands, the same applies to ...

16 Thoughts On Successful Content Marketing Efforts [Infographic]

When big companies and brands plan their content marketing efforts, they usually take several months to decide exactly what they are going to do. However, sometimes all you need is an honest connection with the following you have built throughout the existence of your brand in order to pull off a su ...

21 New Content Marketing Rules [Infographic]

Before you start thinking about marketing your idea or brand, a good thing to do is plan your brand awareness marketing campaign. Without a specific plan, there is little you can expect to achieve in this harsh social media climate where everyone is trying to be seen. There are an unlimited number o ...

10 Super Powers All Great Social Media Marketers Have [Infographic]

There are good and bad social media marketers. When I follow a brand on Twitter, and I immediately get a DM from that brand telling me to follow them on Facebook, I cringe. When I follow a brand on Twitter, and I get a tweet from them introducing themselves, I smile. You know what I'm talking about. ...

How Social Media Customer Service Could Evolve By 2015 [Infographic]

As social media customer service continues to evolve, the debate over whether or not customer service belongs on social media in the first place goes on. Some people say social media is just making bad customer service worse. Other people (65% according to recent surveys) say customer service via so ...

Business

Why Blogging Is The Best Marketing Tool You Will Find [Infographic]

As an avid blogger, I'm obviously biased about the power of blogging. Marketing managers often search for the best marketing tool available, and after reading this information below, I found that the magical tool you're looking for could be a well put together blog. If blogging is done with a purpos ...

Social Media For Brands: Is It A Good Time Investment? [Infographic]

Anyone who stays on top of their social media accounts and engages with their friends, followers and fans knows how time consuming it is. I spent 3 hours yesterday managing my Twitter following, and that didn't include the time I spent engaging on Twitter, Facebook and Google+. I feel like I could h ...

What Customers Don’t Like About Brands In Social Media [Infographic]

We've all seen or heard about brands in social media taking unfortunate missteps. Whether it was an employee who was logged into the wrong account before ranting, or just plain inappropriate behavior, there have been many embarrassing examples over the past several years. But what about the stuff we ...

Business

Holidays In August: A Holiday Email Marketing Schedule [Infographic]

A smart marketer once said to me, "People love to buy, but they hate to be sold to." There is a lot of wisdom in that sentence, and if you think about it, it explains why people have such polar opposite opinions when it comes to online marketing. If a retailer handles online marketing in a way that ...

Business

6 Fundamental Facebook Marketing Strategies [Infographic]

Sometimes it's a good idea to return to the basics, and to revisit the school of noobs if you know what I mean. Why? Because sometimes we need to evaluate what, why and how we are doing things again. Social media changes so fast these days that if you're trying to get ahead with yesterday's tools an ...

How To Measure Your Content Marketing ROI [Infographic]

Each time a new form of online marketing becomes popular, the question of ROI comes up. As a marketer, you know how important it is to calculate your marketing ROI, but sometimes that can be tough. Successful marketers are able to track data, statistics and ROI like a pro, and they know how to inter ...

Improve Your Website SEO With Social Media Optimization [Infographic]