Email List Validation: How To Get Your Marketing Emails In The Inbox

Email marketing is gaining momentum, as businesses have realized there’s no better channel to communicate with their customers and prospects. But as data decay at such a rapid pace, it’s crucial that you use an email list validation tool. What exactly does it do, and how does it help you get your marketing emails in the inbox? Let’s find out.

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What Is Email List Validation

It’s the process that determines whether an email address is correctly formatted and is associated with an existent domain. An email list validation service is also called an email validator, email verifier, or email list cleaning service.

Why It’s Important To Validate Your Email List

Several studies have shown that email marketing has an astounding return on investment (ROI): $44 on every $1 spent. However, not all organizations achieve this performance. One of the main reasons is that they don’t invest enough in their email list quality. Your email list is prone to acquiring bad data – that’s just a fact. Why does that happen, though?

  • fake email addresses make it through basic filters
  • people change jobs, and their email address becomes inactive
  • known email complainers, who mark emails as Spam, can sign up on your list anytime
  • some of the emails you gather will be catch-all emails, and a portion of them will bounce
  • people often use temporary (also called disposable) email addresses to download a content offer on your website.

Emailing risky addresses, like the ones above, is a sure way to ruin your sender reputation. Internet Service Providers check your reputation and, if you don’t follow best practices, they’ll deliver your emails to the Spam folder. Email list validation ensures your messages land in the inbox and reaches real human beings.

What Should An Email List Validation System Do?

If you’ve never cleaned your database, you may not be familiar with the features an email list validation system should provide. Let’s discuss them so you can start looking for the best solution. An advanced email list validation service should remove:

  • invalid and fake email addresses
  • spam traps and abuse emails
  • catch-all and temporary addresses

Keeping these types of accounts in your list only causes you to taint your sender reputation, so stop emailing them as soon as possible. Once an email validator isolates them from your list, your sender reputation will improve. As a result, your email campaigns will start landing in the inbox, so you’ll be to reach more people.

ZeroBounce, More Than An Email List Validation Service

Named to the Inc. 5000 list as one of the fastest-growing companies in the U.S., ZeroBounce has quickly become a top solution in the email validation industry. The platform offers users a reliable way to clean their databases and pursue email marketing success.

Apart from validating email lists, ZeroBounce also improves its quality by adding the missing information. When users get back their results, they see that not only do they have a list of valid email addresses, but also, their subscribers’ name, gender, and location. This feature is called Email Append and is one of the bonus services ZeroBounce offers at no cost.

Signing up with ZeroBounce is easy, and the company offers you the ability to validate 100 email addresses for free – every month. Also, it provides 24/7 customer support, so you can get all the help you need while cleaning your list.


Running successful email marketing campaigns dramatically depends on the quality of your email list. So, before sending another email, consider using an email list validation tool to weed out bad data.

Once you do that, you’ll notice higher engagement rates. Your open rates will increase, and so will your click-through rates. That’s the first step to building a better relationship with your subscribers and achieving more conversions.

If you are interested in even more technology-related articles and information from us here at Bit Rebels, then we have a lot to choose from.

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