Analysis of companies, markets, digital business models, startups, monetization strategies, and how technology shapes modern commerce and decision making.

Marketing Personalization: 4 Steps To Unlocking Its Power [Infographic]

Marketing Personalization: 4 Steps To Unlocking Its Power [Infographic]

At MDG Advertising, they help their clients make their advertising and marketing more compelling and effective. As part of this process, they provide insights on how their customers think and feel. They then suggest the best marketing techniques to attract customers and achieve the desired outcome. ...
Exhibition Essentials – The Perks And Possibilities Of Promotional Products

Exhibition Essentials – The Perks And Possibilities Of Promotional Products

Promotional products are one of the best methods of heightening brand awareness in general and are proven to increase exposure and inquiries. While this is pretty common knowledge, at exhibitions and events offering unique promotional products to attendees is a sure-fire way to create a buzz around ...
5 Exceptionally Useful Tips For New Business Startups

5 Exceptionally Useful Tips For New Business Startups

Starting a new business sounds like a great idea – finally, the chance to be your own boss and look after number one but it isn’t something to rush into. There are some key factors you must take into account before you rush into starting your business – here're our top five tips for new startups. 1 ...
7 Reasons Why Your Website Traffic Is Up But Conversions Are Down

7 Reasons Why Your Website Traffic Is Up But Conversions Are Down

There is a simple theory in marketing that was promoted by Jay Abraham: Increase the amount of traffic to increase your customer conversions and make more sales. Unfortunately, it isn’t the case sometimes, which can make it frustrating for marketers to deal with. In this article, we take a look a ...
How To Make Wise Financial Investment Decisions

How To Make Wise Financial Investment Decisions

Not all financial investment decisions can be considered wise. There are many ways to invest your money and it is imperative to take time and make the effort in finding a good investment that will result in positive returns. Ultimately, the main purpose of any investment is to make positive ROI. No ...
5 Lead Generation Strategies That Online Brands Should Not Ignore

5 Lead Generation Strategies That Online Brands Should Not Ignore

Effective marketing strategies are crucial to every business. The best sales teams often work closely with their peers in the marketing division to create ample opportunities for lead generation. This co-operation between sales and marketing has proved crucial to the success of many businesses aroun ...
Why You Should Consider Native Advertising For Your Business Growth

Why You Should Consider Native Advertising For Your Business Growth

Native advertising has become an effective marketing strategy for many businesses. It is a paid form of advertising editorial content across highly-engaged platforms. Many content discovery platforms are integrated into websites to recommend relevant content on the web pages or blogs. In fact, nativ ...
4 Secrets To Accelerated And Sustainable Startup Growth

4 Secrets To Accelerated And Sustainable Startup Growth

John Stevens 4 min read
Why do startups fail? - This seems like a straightforward question, and, depending on who you ask, a lot of answers will pop up except perhaps the most important one as far as long-term startup success is important: culture. Being funded is important, marketing is critical and creating the right ...
Ultimate Guide To Better Facebook Ad Targeting Campaigns [Infographic]

Ultimate Guide To Better Facebook Ad Targeting Campaigns [Infographic]

If you are looking to utilize Facebook to increase your brand or product awareness then your most important concern is the amount you will have to spend in order to get a good return. This is something that most startup and company owners think about. Well, it doesn't have to cost you an arm and a l ...
5 Smart Ways To Increase The Visibility Of Your Business

5 Smart Ways To Increase The Visibility Of Your Business

As a business owner, increasing the visibility of your business is important to its growth. It helps to attract more customers, thus increasing sales and revenue. Stocking your business with quality products and services is not a guarantee that your business will be visible to your target audience. ...
How Do People Get A Bad Credit Score?

How Do People Get A Bad Credit Score?

Nowadays, it’s virtually impossible to get approved for a loan, a lease, sometimes even a good job if your credit rating is poor. The gist of it is that poorly managed credit reflects on you as an individual. [pullquote]People who keep a watchful eye on their credit score are more likely to secure m ...
4 Ways Solopreneurs Can Stay Efficient And Productive Anywhere

4 Ways Solopreneurs Can Stay Efficient And Productive Anywhere

Embracing the remote work lifestyle of a digital nomad lifestyle can be absolutely thrilling. Likewise, it can also be incredibly difficult for those who've never buckled down and had the responsibility of being their own boss thrust onto their shoulders. Solopreneurs live a hectic lifestyle and mob ...
5 Reasons Startups Should Launch Their Site On WordPress

5 Reasons Startups Should Launch Their Site On WordPress

If you’re launching a startup, then you know you need a website. The question is…what route do you take? Do you hire a web developer? Try to learn to code on your own? Turn to website builders? While these are all good options, your best bet as a startup is almost always going to be WordPress. Wo ...
6 Easy Ways To Get Your Cash Cushion Back

6 Easy Ways To Get Your Cash Cushion Back

Untenable growth, unforeseen emergencies, unsound planning, or some other expensive mistake has drained your business of its liquid assets. The bad news is your business might not be long for this world. The good news is there are some last-minute tricks to get your cash back. Without cash to cus ...
Top Tips To Help Your Business Save On Payment Transactions Today

Top Tips To Help Your Business Save On Payment Transactions Today

Most small-business owners and managers tend to struggle quite a bit when it comes to keeping cash flowing through their organization and reducing outgoing expenditure, for example, on payment transactions. With a competitive business environment and volatile economy, after all, it’s often tough to ...
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