Search query: advertising
Advertising On Social Media – What Are Your Goals And Objectives?
Advertising on social media, whatever the platform, is no longer a question of "Do I have to?" Rather, it's a question of "Which platform is better?" There are plenty of platforms, and choosing the right one for your target audience and your marketing message is crucial.
If you look at most brand ...
Top Law Firm Advertising Ideas You Didn’t Know Existed
We've all seen the big law firms that have a seemingly endless supply of advertising funds. You see their names on downtown billboards, watch their ads on television during your favorite shows and sporting events, and accidentally click on their advertising links all over the web. But your firm does ...
Social Media Influencers – How To Explain Digital Advertising To Kids
Adverts are now a part of our lives as they never have been before. A new reality of advertising is the rise of the social media influencer. These smooth, confident young people are paid to endorse products, whether in money or in free items.
This form of digital advertising is widespread across ...
How Effective Is SMS With Digital Advertising?
So you are seated in your office, coffee in one hand and a pen in the other, thinking hard. You are thinking about digital advertising. More specifically, SMS advertising. You have ignored it until now. You didn't think much about it earlier on, because you were busy with your email list. You have r ...
3 Strategies For Driving Traffic To Your Amazon Store With Social Media Advertising
Amazon has grown as the most successful eCommerce platform in the world, and so have the challenges of being an Amazon Seller. The days of basic SEO optimization is just not enough to keep with the vast number of sellers anymore and that number continues to grow every day. Individual sellers are now ...
5 Tips For Effective Outdoor Advertising
Outdoor advertising is visual storytelling. When created, outdoor adverts can impact the visual landscape of a city positively. But it’s not just about beautifying your town and putting your message out there. For a successful campaign, you need to know how to advertise effectively. Business owners ...
A Small Business Guide To Agile Advertising – Reach More, Spend Less
It's become a pain reaching an audience with a steady stream of fresh businesses coming to market. It's not like marketing a business before where PPC campaigns were pennies on the dollar. Or, you could take out a full-page ad promoting your morphine-laced magic serum and make bank.
A small busin ...
Brand Marketing & Advertising On Instagram Is A Win-Win
Most businesses have hopped on the social media train as they have discovered, so many people are using it, and it has been a great way to advertise, and use targeted marketing to get their point across. Over the past year, businesses have been using popular platforms like Facebook, YouTube, and Ins ...
Print Advertising Is Not At All Dead – It Is Only Evolving!
If you’re a business owner, you know how tough it is to earn new customers or clients. Marketing and promoting your business and its products or services is an ongoing, and often thankless task. Many business sectors seem to be growing and attracting new entrants leading to ever greater competition ...
The Pros And Cons Of Social Media Digital Advertising
Communication has changed drastically over the past 20 years and at the pinnacle of that change is social media. Although consumption of entertainment media between online and offline if pretty equal, it would have been hard to consider social media platforms would grow so quickly and see people con ...
How Ad Blockers Are Changing The Modern World Of Advertising
Digital ads have been a reliable source of revenue for high-traffic websites and a lucrative opportunity for advertisers since the early days of the internet. But there’s one big problem that’s always interfered with the success of these digital ads: ad blockers.
Ad blockers, like the appropriate ...
Why You Should Consider Native Advertising For Your Business Growth
Native advertising has become an effective marketing strategy for many businesses. It is a paid form of advertising editorial content across highly-engaged platforms. Many content discovery platforms are integrated into websites to recommend relevant content on the web pages or blogs. In fact, nativ ...
Why Clicks To Website Dominates Facebook Advertising
Every successful business knows that Facebook can be a powerhouse for engagement and brand recognition. But what if I told you that there is a way you can go beyond the basics and provide tangible ROI that not only improves website clicks, but also SALES.
Let me introduce you to Facebook “Clicks ...
Moment Tracking Is The New Success Trend In Mobile Advertising
A new breed of mobile advertising and marketing is emerging and it comes from Kiip. Major players like Google have been using cookies to further increase their accuracy when presenting you with ads. Browser clients like FireFox recently announced they will block these ways of tracking Internet users ...
The Complete Guide For Selling Advertising On Your Blog Or Website
There are a lot of things about maintaining a blog that are common sense and almost intuitive. Selling advertising is not one of them. If you do a Google search for how to find advertisers for your blog, or how to sell advertising, you'll only find a handful of lame articles that aren't very helpful ...