Content is the heartbeat of any website. On social media, content refers to pictures and other forms of media. But for a website, content refers mostly to the written part. It is your site’s way of convincing Google and other search engines you are the real deal. But how does this even work?
From the moment you publish your website, search engines start interacting and gathering information about it. Google deploys some sophisticated programs and codes called crawlers to inspect your website. If the website does not have any content, the search engine will have no data to work with, and it will remain in the abyss.
This is why you need an experienced essay writer to come up with engaging content for your website. The search engine will now visit your site and gather data with which it can index your site. We’ll check out some reasons why your website ranking is affected by the content and how you can improve those rankings.
Content Provides Information About Your Website
Let’s imagine that you are in Times Square, and a large picture of Beyonce pops up on one of the screens. The first thing that comes to mind is, “Wow, that’s Queen Bey!” The next thought that comes to mind is, “Why is her picture up there?” Your eyes will search the rest of the ad display to see if she is coming to New York or just released an album.
The short line of text you are looking for to provide context is the content. It provides additional information about whatever product you are selling or promoting on your website. Without content, the search engine will arrive at your page and wonder, “what the heck is this for?” And this will affect your website’s ranking.
Content Keeps Users Updated
Even if you have the most eye-catching site, you cannot rank high without written content. Humans are naturally inclined to seek knowledge. They will read anything or at least skim through it. And if they find it interesting, they will share it with others and come back for more.
You can hire an essay writer cheap or pay top dollar for the best in the business. But don’t let the rate per hour guide your decision. Choose only writers with SEO knowledge and those that understand your audience.
You can also limit the direction of your content to a specific area of concern. For example, if your website sells travel tours, you can create travel-related content. If you lack the writing skills, you can hire a freelance essay writer online to curate the content.
Content Provides Space For Keywords
Another reason why you need more content is that it allows you to include other keywords. Keyword optimization is essential in SEO. Your image alt texts and meta descriptions can contain keywords related to different topics. Conduct keyword research before you start writing an article and try to tweak them when updating the content
However, avoid stuffing your content with keywords. Google can see through that crap and might even ban your site. Use keyword density analyzer tools to ensure that you are within the specified range. And try to include the keywords organically instead of forcing them into the post. When in doubt, hire an SEO specialist to help you out with the technical aspects.
More Content Means Higher Rankings
Here is a scenario: you visit an Instagram page of an attractive model, but they have only one picture. What’s going on here? How come they have just one photo? This is definitely a fake account.
This is the natural human reaction to any website with limited content. Users assume that it is a phishing site or the owner is still working on it. As a result, they will not share the site, nor will they ever revisit it.
Now, if humans don’t trust your website, Google bots will kick it to the curb without hesitation. The reality is that one post does not provide a large enough sample size to rank your website highly. You should also add links to reliable websites and web resources. If you are working with students, you can consult with college essay writers for some insight into student problems.
Search Engines Refresh Rankings Based On Content
Your website’s rank can change depending on new indexing rules. For example, Google always makes changes to its indexing criteria. Stay in touch with these new rules if you want your website to appear in the top search results.
Also, you need to update your content regularly. It provides new information for your readers as well as the search engine. Research new keywords and add them to your content to help improve the site’s ranking.
Creating a website without content will relegate it to the depths of the non-indexed search results. Also, users will steer clear because they don’t know your website’s authenticity, leading to decreased traffic.
Don’t let your site be that amazing billboard ad without any context. Endeavor to hire the best essay writers online focused on writing user-friendly and high-quality content. And diversify your content to attract more visitors and rank higher on search results.
If you are interested in even more technology-related articles and information from us here at Bit Rebels, then we have a lot to choose from.