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History Of Social Advertising: Timeline From 2002 – 2013 [Infographic]

Social commerce is becoming an increasingly popular topic as social advertising continues to become more apparent on all the social sites we love. Just to put it into perspective, in 2012, social media revenue topped out at $4.6 billion dollars. This number is expected to hit around $11 billion doll ...

Business

Beardvertising: The Unusual Advertising Opportunity In A Beard

Richard Darell

The world is full of advertisements! There are maybe even a little too many sometimes. When the Internet became a popular pastime, it was clear that money could be earned through its popularity. First we had the banner revolution, which is an advertisement form that is still present today. Soon the ...

Business

The Small Business Guide To Native Advertising [Infographic]

Diana Adams

When you think of all the creative ways companies can marketing their products online, the options are truly endless, or at least they are when I think about it. Of course there are the traditional small banner ads, and although some people like those, they don't seem very creative when you have so ...

Business

Best Working Mobile Advertising Formats [Infographic]

Richard Darell

We write a lot about how you can increase traffic and interaction on your website through various forms of optimization. Something that we haven't touched very much is the monetization of your website. There are probably as many ways to make money off of your website as there are ideas running aroun ...

Business

Advertising Perception: We Know When Ads Are Inaccurate [Infographic]

Diana Adams

We all know the old saying that 'perception is reality,' but it doesn't apply to everything. For example, when it comes to advertising perception, we all know it's not always reality. When we see that big, juicy perfect burger on the television screen, we know the real one isn't going to look like t ...

Technology

Smart Advertising: Freaky Mannequin Doll Mimics Your Movements

Richard Darell

These days, it's harder than ever before to grab the attention of consumers. Well-produced commercials and clever ads are no longer enough to poke the interest of the majority of people, at least not in the way advertisers would like. It's time to move on to something else entirely - something that ...

Technology

What You Didn’t Know About Mobile Advertising [Infographic]

Diana Adams

If you are an online marketer, I'm sure you're well aware of the huge spike in mobile advertising over the past year. When I say a huge spike, I'm talking around a 180% increase. This of course has a lot to do with Facebook. There is a statement in an article I read on Venture Beat about a week ago ...

Social Media

Simple Guide To Advanced Facebook Advertising [Infographic]

Richard Darell

As a brand, you have most likely been pondering what the best way would be for you to reach new customers with your products. It's not always the easiest of things for a brand to get traction and find new ways to promote what they have for the masses. Advertising is of course the first thing you wil ...

Social Media

Most Effective Advertising Online In 2012 [Infographic]

Richard Darell

When it comes to advertising online, there are a lot of misconceptions out there. Of course, there is one thing that is quite clear, and that is that when there are too many ads on a website or a service, it gets annoying. I think we can all agree with that. However, what also has to be said is that ...

Social Media

Olympics Advertising: Find Out Who Won Gold In The Ad Race

Brian DeKoning

As the glory of global athletic competition fades, perhaps the most important event remains unresolved: Which official sponsors squeezed the maximum return from their Olympics advertising dollars in the social media Olympics 2012? That is, until now. Unruly, a social video insight firm with offices ...

Entertainment

Creative Advertising: Cute Kids Become Adult Movie Characters

Diana Adams

We've featured a lot of creative advertising in the past, and this is another great example. These cute kids photographed as adult movie characters are just too clever not to share with you. These movies aren't new, and everyone is familiar with these movie characters, yet GlobalComm, the advertisin ...

Design

Creative Advertising: Where The Wild Things Are IRL

Diana Adams

If you are like me, you grew up with a copy of the classic children's book Where The Wild Things Are on your bookshelf. I can still remember when I was about four years old and that book was too scary for me, and then of course as I got older it became one of my favorites. It was always there on the ...

Design

Disney & Star Wars Combine To Create Inspiring Advertising

Alan Firmin

In the almost 20 years that I've been in the advertising field, I have had the honor of working on some of what I believe are the best accounts in the world. My two favorites were IKEA and Volkswagen. The work for them was always so much fun, and it literally demanded creativity of the highest level ...

Design

Award-Winning Advertising: The Three Little Pigs With A Twist

Andrea Robinson

There are times when you watch a video and say to yourself, “Wow, that was a great concept and a well designed brand message.” The Guardian journalism news site has leveraged the changes in their industry from print to online media. While watching this three little pigs video, you can see that they ...

Design

10 Very Clever Examples Of Sticker Advertising & PSAs

Diana Adams

For the most part, there are two different kinds of stickers in the world. One is the cheesy kind that we're given as children which usually just end up in a really big mess or on pieces of paper that eventually make their way into the recycle bin. The other kind is the cool kind of stickers that ...

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