Insights into social platforms, creator tools, trends, algorithms, audience behavior, and the evolving role of social networks online.

The Incredible Power Of Video Content [Videographic]

The Incredible Power Of Video Content [Videographic]

If a picture is worth a thousand words, how many words is video worth? I guess it is somewhat of rhetorical question, but one that is ever so important in this time of increasing Internet speed and usage. If you are a brand, you have a limited time to grab the consumer's attention on the Internet. A ...
Social Media Consumers & Trends Update [Infographic]

Social Media Consumers & Trends Update [Infographic]

When brands try to promote their latest service, offer or just themselves through social media, it can sometimes be a bit of a blind fumble. Not knowing your audience is something that could possibly spell disaster and a whole lot of money lost. Nike is one of the few companies out there that has re ...
Talk Kitty To Me: A Caturday Dictionary For Kitten Lovers

Talk Kitty To Me: A Caturday Dictionary For Kitten Lovers

Caturday doesn't seem to be slowing down, and it trends every Saturday on Google+. There are cat circles and cat communities popping up all over the place! Wired Magazine recently discussed the cat phenomena in their article In Search of the Living, Purring, Singing, Heart of the Online Cat-Indus ...
The Ultimate History Of Facebook [Infographic]

The Ultimate History Of Facebook [Infographic]

I guess we have gone a few rounds when it comes to putting Facebook under the eye of a microscope. The public is constantly scrutinizing this global phenomenon looking for flaws, fails and ways to make other social networking services overtake their impressive success. That has always been the case ...
How To Smile Naturally For Photos & End The Duck Face Epidemic

How To Smile Naturally For Photos & End The Duck Face Epidemic

There's no question that the infamous duck face is an epidemic on social media sites everywhere. It's got to be one of the most unattractive poses any girl can do, yet almost like a disease or an addition, many people sprint into 'automatic duck face mode' once someone whips out their smartphone cam ...
Before Blasting Your Audience, Ask “Should I Post That?” [Infographic]

Before Blasting Your Audience, Ask “Should I Post That?” [Infographic]

We've all been there, or at least most people I know have...You post something on your blog or on Twitter or Facebook that you wake up the next day and regret. I'm not talking about the occasional drunk text that you embarrassingly send one person. I'm talking about when you accidentally blast your ...
People Really Like Brands On Facebook…When They Do It Right [Chart]

People Really Like Brands On Facebook…When They Do It Right [Chart]

According to a recent article on Ad Week, the average consumer has 29 brand friends on various social networking sites. That might not sound like a lot, but when you consider that a year ago that number was just 7, it suddenly seems like a huge increase. How many brands on Facebook do you keep up wi ...
Save Time: 7 Simple Steps To Online Efficiency [Infographic]

Save Time: 7 Simple Steps To Online Efficiency [Infographic]

With as much as we all try to accomplish online these days, optimizing our tasks and workflow will not only save time, but it's become a necessity to stay competitive. Obviously this applies to social media since there are so many social networks we all battle to maintain a presence on, but this goe ...
How To Monitor Your Online Reputation [Infographic]

How To Monitor Your Online Reputation [Infographic]

It's now a fact that the Internet is the most content packed place on the planet. You can find everything on this fast moving highway of information, and that includes information about you as well. With everything that goes on, it can be hard to monitor what your online reputation is and what peopl ...
21 Rules For Effective Social Media Marketing Strategies [Infographic]

21 Rules For Effective Social Media Marketing Strategies [Infographic]

It is important to revisit the whys and hows of social media marketing strategies often if you are a brand or a company. You have to constantly stay up-to-date with how things work and how things change when it comes to the top social media services. It's not an easy task, I can tell you that, but i ...
Business Social Media: How To Setup A Solid Foundation [Infographic]

Business Social Media: How To Setup A Solid Foundation [Infographic]

If you have a new business and you're just getting everything setup in social media, you might be unsure about where to put your time and energy. After all, you want to have a social media presence spread over several sites, but which ones are the most important? We've written about this many times, ...
Find The Right Communication Method For Your Audience [Flowchart]

Find The Right Communication Method For Your Audience [Flowchart]

We have a lot of different ways to communicate these days. Without even thinking about it, we make dozens of decisions each day about which communication method to use with our friends, family and coworkers. For some people, a text might be appropriate. For others, it's only Skype. For your grandmot ...
Pinterest Users & How They Interact [Infographic]

Pinterest Users & How They Interact [Infographic]

One of the first metrics people talk about when a new social networking service becomes the poster "boy" or "girl" of success, is how long people stay on the site for each session. The longer they stay, the stronger the hold and appeal is. Facebook has long been rumored to have the strongest communi ...
The Reasons Why Facebook Gift Cards Will Be A Success

The Reasons Why Facebook Gift Cards Will Be A Success

As we all know, yesterday Facebook introduced Facebook Gift Cards. Suddenly there was a rush of websites weighing in on their opinions about Facebook's new service, and I was surprised to see so many writers bagging on it so hardcore. I realize it's trendy to call anything that Facebook does lame, b ...
Modern Day Experiences & How Social Media Changed It All [Video]

Modern Day Experiences & How Social Media Changed It All [Video]

I read dozens of articles each week about social media, but there was one I read a few months ago that really stuck with me. I spent some time trying to find it this morning, and it's lost in the abyss of the Internet so I can't share the link unfortunately. If you think about your modern day experi ...
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