Tag: brand awareness

Have you ever thought of optimizing your business model? And have you ever asked yourself what is optimization? It is so an evident question each business person has to answer. For some people, optimization is reflected in the reduced costs involved to produce a product or provide a service. But for ...

Communication has changed drastically over the past 20 years and at the pinnacle of that change is social media. Although consumption of entertainment media between online and offline if pretty equal, it would have been hard to consider social media platforms would grow so quickly and see people con ...

Effective marketing strategies are crucial to every business. The best sales teams often work closely with their peers in the marketing division to create ample opportunities for lead generation. This co-operation between sales and marketing has proved crucial to the success of many businesses aroun ...

Before you start thinking about marketing your idea or brand, a good thing to do is plan your brand awareness marketing campaign. Without a specific plan, there is little you can expect to achieve in this harsh social media climate where everyone is trying to be seen. There are an unlimited number o ...

There are a ton of articles, guides and infographics about how to increase engagement, following and brand awareness through social media. Usually these guides involve some sort of tactics that will be beneficial for your social media campaigns. However, knowing what social networking service is bes ...